WEBINAR REPLAY: 5 Things Every Instructor Should Do After Publishing

Chrystie
Chrystie Posts: 536 traveler rank
edited July 25 in Stories and inspiration

Hello Instructor Community!

Today we are happy to bring you the replay of last week's webinar with @MarkLassoff
& @DiogoAlvesd487
. In this hour-long session, our panel discussed their top post-publishing tips and took questions from the audience.

Here are a few more marketing resources for you to check out:

  • Establishing your credibility with reviews
  • Making the most of your coupons & referrals
  • Reach out to your learners

Let us know what you think in the comments below.

P.S. Can't get enough of our instructor community webinars? Check out some of our past interviews:

  • Making the Most of your Instructor Experience with Katie Bent
  • AMA with Udemy Director of SEO Marketing, Chen Blatman
  • Fireside Chat with Udemy CEO, Gregg Coccari

Tagged:

Comments

  • MarkLassoff
    MarkLassoff Posts: 320 visionary rank

    Thanks, @Bella
    !

    This was way too much fun! If anyone has questions-- please reply here and be sure to tag me. I'll be happy to answer as many questions as best I can!

  • RomaSharma
    RomaSharma Posts: 4 researcher rank

    Thank you for tagging me, Bella. I will go over the recording soon.

  • Bella
    Bella Posts: 3,694 traveler rank

    Thank you @MarkLassoff
    and @DiogoAlvesd487
    for the amazing webinar!

  • I had a lot of fun! If there are any questions, please let me know!

  • salhiary
    salhiary Posts: 18 traveler rank

    Awesome webinar, thank you!

  • Thank you @Bella
    !

  • @MarkLassoff
    Is it detrimental to my success if I have students who don't go through the course after enrolling?

  • MarkLassoff
    MarkLassoff Posts: 320 visionary rank

    Hi Carole-- Think of it this way. If you're Udemy and you want to put people in the right course with the right instructor- would you choose the course with lots of engagement or the one with less engagement.

    That's the keyword-- engagement. If your course has high engagement and people get what you promised out of the experience that is better on many, many levels than having unenthusiastic enrollments.

  • Thanks, ChrystieV and Bella, for all your help.

  • It's fine to say 'if people get what they want out of the experience' but often what they want is not what they REALLY get ...let me explain. I am deliberately keeping this vague so no-one takes offence:

    Two courses:

    Course A - 45 minutes

    Course B - 2 Instructors, 10 workbooks and 64 hours.

    Course A is the Best Seller because in 45 minutes students get their completion certificate and also feel they have 'dome something.

    OK another example:

    Course A : 1 hour and you become a 'qualified XYZ'

    Course B: 86 hours - same topic - and with transparent honesty, the Instructor says repeatedly that this will NOT make you a 'qualified XYZ'.

    Course A sells well - for the obvious reason.

    It's difficult to know what to do EXCEPT 'if you can't beat 'em...' and produce much much shorter courses (less VFM) promise something that is not widely true ...and keep 'em happy.

  • Thank you

  • Thank you so much for tagging me!

    appreciate that @ChrystieV

  • Thank you

  • Interesting I was reading yesterday about reviews and their importance (see above). Today I received - unsolicited - two messages (Messenger and whatsapp plus one video call, not answered) from people offering me 1,000 reviews:

    Hello. I am here to help you get thousands of reviews and I can help you get thousands of active students and I will use the reviews to rank your course to the first page or I can help you promote your course to 100K active students'

    The second message was a similar text.

    I don't really trust reviews. There's a 30 day money back guarantee (subject to conditions) so that should be good enough! Having said that I looked at one of my best selling courses just now. Of the last 100 students who enrolled over the past 2-3 weeks:

    85 had yet to start

    14 had done 5% or less of the course

    1 did the entire 80 hour course in... a day

  • MarkLassoff
    MarkLassoff Posts: 320 visionary rank

    Lame. Don't mess with fake reviews. They are easily spotted and the penalties I've seen have been significant.

  • I would never buy reviews or even ask as a favour for bulk...open yourself to getting banned and also blackmailed. BUT it is also easy for them to put up fake reviews that are 1 star. For example, I had a long 1 star review that heavily criticised my very poor Powerpoint slides. In vain did I protest that I never use powerpoint!

  • Many thanks for your attention....It was really a great webinar!!!

  • Andrew_Pach
    Andrew_Pach Posts: 113 specialist rank

    Thank you for the video, good stuff!

  • SilWright
    SilWright Posts: 106 storyteller rank

    Valuable content, thank you.

  • Good to know and helpful information. Thank you @ChrystieV

  • Thank you so much for tagging me

    appreciate that @ChrystieV

  • Thanks

  • nice webinar

  • Wow! This was so informative and I loved hearing the different opinions/reasons, thank you! Related to coupons, is it possible to see which student used which coupon? For instance, I have 2 coupons that are $10 each that I market to different platforms, but I want to track who came from where. Can an instructor see this? Also, I learned that coupons turn into referral links upon expiration. Where can I find my referral links page? Thank you for your help!

  • DILLYARA
    DILLYARA Posts: 65 trailblazer rank

    Thanks for aranging it and for sharing the video recording. Just the perfect timing! Will surely watch it!

    Thanks again. Dillyara

  • Junkyard
    Junkyard Posts: 11 traveler rank

    Uggh, I wish I had seen this before I made the ignorant and foolish mistake of posting my free coupon code to Udemy Free Coupon Code groups on Facebook. It was exciting for my daughter and I to watch people register from all over the world on the map, but you are absolutely right, VERY few have done anything at all in the course! This was my FREE course that I thought might help drive traffic to my main course on a simliar topic. At least I didn't post a FREE coupon code for my pay course, thank God. So I wonder if my FREE course is doomed forever? I'm going to go remove that posting from the facebook groups I posted to, even if it is really too late, damage already done.

    Thanks for the information here. It helps, but the marketing side of all this is overwhelming. Not sure I want to take the time to be a youtuber and my social media presense is small with most not being "technical" or into my subject matter like I am, but my first course is still selling a little, simply from Udemy's marketing. I'm happy, not looking to make this a career I guess, but will work at it to improve. - thanks again.