What comes first: Marketing or Course creation

Hi,

I'm about to start creating my first course. It's in an extremely competitive area, so I've chosen a course focus that doesn't yet exist in that area.

My question is this:

Would it be better to just create the course and then focus on marketing (social media chanels, lead-magnet and mailing list, etc.) once its published?

Or should I start with the marketing to build an audience before I create my course? My fear is that this could take months.

I've also decided to start with a small course. I don't want to spend months creating a monster of a course that isn't very good because it's my first one.

Thoughts on the above or any other advice regarding first-time course creation in a very competitive area would be greatly appreciated. Please don't tell me to choose a different area because I've already considered this.

Thank you! :-)

Kieran

Comments

  • DYay2810
    DYay2810 Posts: 176 storyteller rank

    Hi, I would say that you should focus on course creation for NOW. Then I think you should go on to marketing, I mean what you could do start doing SOME marketing right now just to get your course idea out there and then focus on course creation. Again as I said that's my opinion. Hope it helps :)

  • Great advice. Thanks @astroengineer
    . Let me know how you get on.

  • Thanks @DYay2810
    !



  • @astroengineer
    Where did you release your sneak peek videos? Did you already have a following before you started creating your course? Or did you start building one by releasing your videos?

  • @Kieranlon
    I released sneak peek videos on my Youtube Channel. I have a Youtube channel with 1k subscribers.

  • Ok, thanks.

  • May I ask how you put ou the survey? WHat did you build it with and where did you advertise?

  • @DavidFox818
    I created a survey with Google forms and shared this link in the description of my Youtube sneak peek videos. I had built questions for my potential audience, such as their Name, Email ID, why did they want to learn this subject, what is their current level of skill etc. At the end of 4 months, I got 138 responses from the audience.

    @Kieranlon
    My course went live yesterday and have notified all my survey responders. I got 31 enrollments for my course on day 1.

  • Creating a high quality course is the base for marketing

  • Marketing goes always first... the mere Idea of creating an online course has already selected several "marketing features": an online product, a distribution channel, potential clients. In my opinion, I will go out and research about your topic. See what others are doing and then create a course with your "extra" :)

  • TomOphir
    TomOphir Posts: 71 storyteller rank

    I'd just focus on course creation and overtime build up a mailing list and social media following to promote your coupon codes. Udemy is a mighy animal in terms of promotion and they will effectively promote your course for you.

  • Ckumara
    Ckumara Posts: 1 observer rank

    Course creation first.


    @Kieranlon
    wrote:

    Hi,

    I'm about to start creating my first course. It's in an extremely competitive area, so I've chosen a course focus that doesn't yet exist in that area.

    My question is this:

    Would it be better to just create the course and then focus on marketing (social media chanels, lead-magnet and mailing list, etc.) once its published?

    Or should I start with the marketing to build an audience before I create my course? My fear is that this could take months.

    I've also decided to start with a small course. I don't want to spend months creating a monster of a course that isn't very good because it's my first one.

    Thoughts on the above or any other advice regarding first-time course creation in a very competitive area would be greatly appreciated. Please don't tell me to choose a different area because I've already considered this.

    Thank you! :-)

    Kieran


  • @Kieranlon
    @DavidFox818
    After the end of 5 days promo sale and notification my audience I got 90 enrollments so far