revenue question

JeffBonilla720
JeffBonilla720 Posts: 6 researcher rank
in First-time course creation

Hello,

I've had my course set up for about 5 months so far and students are giving it good reviews. However I've noticed that is doesn't seem to matter what price I set on the course as the average sale is just under $3.38

Does anyone know why this keeps happening?

Thanks so much for your feedback.

Jeff

Comments

  • RealFelix
    RealFelix Posts: 64 trailblazer rank

    Hi Jeff,

    as far as I understand, this happens because a very large number of students buy courses only when they're on sale. This means, no matter what tier you've chosen, when Udemy promotes your course, it's sold for something around $12-15.

    From the $12-15, Udemy keeps a commission so you're apparently ending up getting $3.38 on average.

    Best,

    Felix

  • JeffBonilla720
    JeffBonilla720 Posts: 6 researcher rank

    Thank Felix.

    I'm reading some articles and looks like need to figure out how to use my own promotional link in order to keep half of the revenue.

    Thanks for the response!

    Jeff

  • RandyMinder
    RandyMinder Posts: 660 visionary rank

    Hi @JeffBonilla720
    - You have to understand how the Udemy "game" is played. Virtually everyone on the planet who knows about Udemy knows to wait for the next promotion where almost every course is marked down to $10-$15.

    If you are like 90% of the instructors on Udemy, the vast majority of your sales comes when Udemy is running a promotion. This means your course(s) will sell for between $10 and $15. In general, you will keep 25% to 50% of that. So, on average you will earn about $4 for each course you sell. Very few instructors understand this before they put in 100+ hours creating their course.

    You can try promoting your course(s) where you keep 97% of each sale. However, this is very difficult to do and even harder unless you have several courses for sale. I have roughly 14 courses on Udemy and I can earn $200 per month just on my own promotions. However, if I didn't have all these courses I would probably earn next to nothing on my own promotions.

  • GuilhermeMP
    GuilhermeMP Posts: 390 mentor rank

    Students rarely buy a course when Udemy is not doing a promotion, especially if the course is way more expensive than the price set when the course is in promotions, and even if they buy, they tend to ask for a refund once they know about the discount

  • GuilhermeMP
    GuilhermeMP Posts: 390 mentor rank

    That is totaly true

  • HumphreyNwa902
    HumphreyNwa902 Posts: 1 observer rank

    Hello my senior colleagues ! I am grateful reading and having insight into 'Udemy' platform and the Instructors community club.

    thanks a million times.

    HumphreyNwa902

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