Hey there instructor community!
You as instructors fuel this community and make it the wonderful place it is today. That said, we wanted to celebrate you all with a giveaway!
For the giveaway, we are giving away Udemy t-shirts to 10 instructors who answer the question in this post from April 28th to May 12th. During the giveaway time frame. 10 instructors who respond to the prompt will be chosen at random to get a t-shirt (unless you've already received one this period). Limit one person. Offer valid while supplies last.
Here is the question we’d like for you to answer:
What are 3 tips you have to help improve your online marketing for your courses?
Comment for a chance to win one of the 10 t-shirts! Winners will be randomly selected. 18 or older to enter. Entry period closes 11:59pm Pacific time on 5/12/23. Winners will be contacted through DM.
Hey @Bella, are you back?!
It would be nice to hear yes.
Yes, back to the question:
1. Leveraging some promising social media platforms like: YouTube, Twitter and LinkedIn.
3. This is more of a concept: Constant posting of helpful content on personal website and/or blog, and collection of email list via all of the options mentioned above including webinars in exchange for free access to some content, and finally redirecting them to the main course(s) for premium content.
*After thought, and if I may chip in this: Wearing of Udemy t-shirt for presentation and profile picture is a marketing strategy in a way too.😉
Social media: Post videos about my courses on social media platforms, especially Youtube.
Here are my tips:
1. Good Quality content relevant to your audience
2. Promotional Emails and Announcements
3. Good Promo Video.
My points are as below.
01 Promotional email - we can send the promotional email which my help increase our sales
02 Social media - share our courses in potential students related groups in Facebook and other Social networks
03. Update the courses - we need to update the courses time to time because it ensure that the " the contents are good and up to date"
@Bella bellissima 🍕
What are 3 tips you have to help improve your online marketing for your courses?
@Bella, you can send my shirt to Colombia — I hope you guys deliver international.
3 tips I would employ to help improve my online marketing for my courses would include:
Knowing my target audience better: It is essential to know your target audience to create a marketing strategy that caters to their needs and interests, I conduct research and analyze data to understand their demographics, interests, and behaviors. With this information, I can tailor my marketing message, content, and channels to effectively reach and engage my your target audience.
Leveraging social media: Social media is a powerful tool for online marketing. I use platforms such as Facebook, Twitter, LinkedIn, and Instagram to promote my courses, share valuable content, and engage with my target audience. I Make sure to create a social media plan, choose the right channels, and use effective tactics such as hashtags, visuals, and influencer marketing to increase my visibility and reach.
Offering value and incentives: Providing value and incentives can help attract and retain students. I offer free trials, discounts, or bonuses to entice potential students to try my courses. Also, I make sure to highlight the benefits and outcomes of my courses, such as learning outcomes or certifications, to show the value of my our courses to my students. Additionally, providing excellent customer service helps me build trust and loyalty with your students.
Great answers here!
My three tips:
I hope this helps!
Hi there @Bella. Ive read all of the comments below and have learned a lot from them. Thank you everyone. A smart community for sure.
The only Tips I can add that haven't already been stated are
1) CONGRUENT and AUTHENTIC MARKETING: to build trust and credibility, maintain a solid, original Instructor Teacher Educator Profile across all platforms where the reader/ viewer instantly recognizes your expertise. Keep your profile photo modern and consistent. Write and speak in your own unique voice that is also the same as the way you present on screen.
2) TIPS MARKETING: use answerthepublic.com/ to discover what people are asking about your subject and from the results, create a blog post that sets out the Top 10 Tips. Summarize these into a downloadable PDF Cheat Sheet in exchange for their email address.
3) GENEROUS MARKETING: from Previews to Coupon Codes to Free Trials aka 'Lead Magnets' give your potential students a no-pressure chance to try before they buy.
I trust these 3 Tips are useful.
Hi @Bella here are 3 tips to improve my online marketing:
1) Target audience: My courses are special topics of subjects. Like image processing, machine learning etc. For this reason, I direct people who are suitable for my target audience to my courses. As such, it is sold in my other courses.
2) Books: I'm teacher and author. for creating books and courses for a particular field. It is possible for me to market the book and the course together.
3) Originality and projects: When I use e-mail promotions of Udemy, I'm sharing 2 or more project's images which is in the course content in promotions. Projects that are not in a different course attract a lot of attention. This situation is pozitive for my marketing.
Here are my tips :
1. Take advantage of free promotion codes to offer your course on Facebook and other social media sites
2. Send targeted emails to past students to let them know about your new or revised courses
3. Take the time to put together a very personable and engaging promotion video
Hello! Here is my contributio:
1 Create a community on social media about your niche.
2 Invest in paid traffic for your course.
3 Participate in forums and events related to your topic thus increasing your circle of contacts and future students.
Few of the marketing strategy i adopt to market courses are.
1) Social media- Best tool
2) Webinars- to showcase skills and then let them register on main course
3) Blogs- Content writing on blogs similar to what you taught on udemy is a great way to build email list and then target them to main course.
I never have too many t-shirts 🙂
1. Optimize the landing page not just for Udemy SEO, but Google SEO, so that people land on your course when making a Google search.
2. Create YouTube videos that complement the course (not just a copy and paste). For example explore more advanced or parallel topics in shorter tutorials, and link to the course in the video description.
3. Use Udemy promotional annoucement to upsell your courses to your existing students (with a low price coupon).
Hi @Bella so, here are 3 tips to improve my online marketing,
As a data analyst course teacher, here are 3 tips to improve my online marketing:
Define your target audience: Before you start promoting your course, it's important to identify your target audience. This will help you tailor your marketing efforts to the right people. For instance, if your course is designed for beginners, you should focus on marketing it to people who are new to data analysis. On the other hand, if your course is advanced, you should focus on marketing it to people who already have some experience in the field.
Create engaging content: Creating engaging content is key to attracting potential students to your course. This could include blog posts, videos, social media posts, and infographics. Your content should provide value to your target audience, answer common questions, and showcase your expertise. Additionally, consider using case studies or success stories to demonstrate the value of your course.
Leverage social media: Social media is a powerful tool for promoting your course and engaging with potential students. Identify which platforms your target audience is most active on and create a presence there. Use social media to share your content, engage with your audience, and promote your course. Additionally, consider running targeted ads on social media to reach a wider audience.
Here are my tips :
1.Optimize your course title and description: Your course title and description are key elements in attracting potential students. Make sure they are optimized with relevant keywords and a compelling value proposition that clearly communicates the benefits of taking your course.
2.Leverage email marketing: Email marketing is a powerful tool for reaching your target audience and nurturing leads. Collect email addresses from interested prospects and communicate with them regularly with helpful content, course updates, and special promotions.
3.Utilize social media: Social media platforms are a great way to reach a wider audience and engage with potential students. Share useful content related to your course topic, participate in relevant online communities, and consider running social media ads to promote your course to a targeted audience
1.Promotional Emails and Announcements.
2. Good Quality content for Students.
3.Invest in paid traffic for your course.
1. Promo videos on Udemy and your social media.
2. Use announcement emails to get people engaged and excited about your courses. Use promotional emails to get people into your courses.
3. Be available to your students, make it easy to contact you and always respond.
I've loved this thread, some great tips! Thanks guys!
Here are my top 3 tips:
1) If you have a website, add your Udemy courses on there with links to buy. Consider creating a landing/sales page for each of your Udemy courses. Time-consuming, yes, but they'll look super professional and if you have people on your website then they will be looking for all the info they can get before deciding whether to click through to Udemy to make the purchase. They will of course get a lot of information from Udemy too, but you need to generate enough interest from them in order for them to click. Just having the course title and saying 'Click to buy my course' won't get people clicking.
2) Promote your course in Facebook groups. If you don't have your own, that's fine - find groups where your ideal audience are likely to hang out and, if you're allowed, promote your course in there. Watch out for hashtag-special days, like #promomonday and try not to break the group's rules!
3) Put a video on your social media pages as well as posts selling the course. People will love to see a bit of it, consider taking a snippet out of your most popular lecture, and then have a 'For more, get the course at XXX' call to action at the end.
Have a great day everyone!
1. Still learning as I am new and it is difficult. I am acknowledging this and putting efforts for small changes to take place.
2 & 3. At this stage, which is my beginning, we are focusing on email and posting on social media with free coupons. Trying to intensifies self learning and completion through offline means by hosting some of the students at our offices for a prototype support.
Here are my tips:
- Segment your audience based on the business domain related to your course.
- Create a Facebook Group that fits that business domain and post related content on a regular basis.
- Promote your course in this Facebook Group on a regular basis.
- Measure the number of visits through the `Performance` tab, especially on the days you post.
What are 3 tips you have to help improve your online marketing for your courses?
These are Super Secret🤐 tips don't share them with anyone😁
1. Use the Free: Open coupon codes to get new students for initial reviews and feedback for the courses and try improving the course from the feedback received this will help to create a high-quality and valuable course. If you follow these steps it increases the chances of getting the Highest Rated Badge.
2. Promote the course on your social media and leverage the power of promotional announcement emails. This helps to get even more students into the course which means more reviews also increase the chances of getting Hot and New Badge on the course
3. Create a demo of the course for Youtube and provide 20% - 30% of the content for free this will bring interested students to the course if possible try to add a cliffhanger at the end of the demo which will help even more students to enroll in the course. This tip will help to get a lot of enrollments and increase the chances of getting the BestSeller Badge on the course.
Implement these tips in your next course and thank me later😉
Ok. here we go:
Tip #1: Avoid free coupons
Handing out your courses without a price tag might actually lower their perceived value and attract a crowd of bots and "collectors" instead of eager learners.
Tip #2: Hold off on spending money on advertising (at least in the beginning)
Focus on finding your target audience, becoming an invaluable member of their community, and sharing your content for free.
Hot tip: check out platforms like LinkedIn or Reddit to find the right groups.
Tip #3: Use limited-time offers
FOMO can be a powerful tool--but remember to strike a balance and not come across as too pushy.
I hope this helps! 😊
Tutorial that I’m working on following to a T:
Here are three tips to improve your online marketing for your Udemy courses:
Identify and target your ideal audience: Understanding your target audience is crucial for effective online marketing. Take the time to research and identify the demographics, interests, and needs of your potential students. Once you have a clear picture of your ideal audience, tailor your marketing efforts to reach and engage them specifically. This could include creating targeted ads, using relevant keywords in your course descriptions, and leveraging social media platforms where your audience is most active.
Optimize your course landing page: Your course landing page is where potential students will make their decision to enroll. Make sure it's well-optimized to increase conversions. Here are a few key elements to focus on:
Compelling title and course description: Craft an attention-grabbing title and a concise, persuasive course description that clearly communicates the benefits and value your course offers.
Engaging visuals: Include high-quality images, videos, or infographics that showcase the course content and create a visually appealing experience for potential students.
Social proof and testimonials: Highlight positive reviews, ratings, or testimonials from previous students to build trust and credibility. Positive feedback can greatly influence a prospective student's decision to enroll.
Clear call-to-action (CTA): Make it easy for visitors to take the next step by having a prominent and enticing CTA button that encourages them to enroll.
Leverage social media and content marketing: Social media platforms provide an excellent opportunity to promote your Udemy courses and engage with your target audience. Here are a few strategies to consider:
Create valuable content: Develop informative blog posts, videos, or infographics related to your course topics and share them on your website or social media platforms. This positions you as an authority in your field and can attract potential students to your courses.
Engage with your audience: Actively participate in relevant online communities, forums, or groups where your target audience congregates. Answer questions, provide insights, and establish yourself as a helpful resource. This will help you build a loyal following and generate interest in your courses.
Collaborate with influencers: Identify influencers or industry experts who have a strong online presence and a following that aligns with your target audience. Collaborate with them through guest blog posts, joint webinars, or social media takeovers to expand your reach and tap into their existing audience.
Remember, consistency is key. Implement these tips consistently over time, track your results, and make adjustments as needed to optimize your online marketing strategy for your Udemy courses.
1) Obviously Udemy promotional emails
2) Posting offer coupons on relevant coupon sites, social media platforms and forums
3) YouTube has been a life-saver!
The 3 Tips
1. You must position as an expert in your domain knowledge to convince learner to join your course! Work on professionalize your trainer's profile.
2. You must start somewhere! Create a short version course, professionally done, and offer use time-limited FREE coupon. bring in the crowd first, NOT FREE COURSE.
3. Engage your learner through timely updates. Out of sigh, out of mind. Always design courses with opportunity for continuous upgrading opportunity.
1. Social media has tremendous power I believe and I believe in people's feedback and also ask them to post the same positive feedback on social media, I too promote first on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Issuu, Medium, etc.
2. I focus on adding value to learners, Online learners are often looking for practical skills and knowledge that can help them solve real-world problems. So I work on those then automatically will get promoted well.
3. Right people are always important to enroll and share the same courses with their network.
Keep in mind that I'm still very much a beginner on Udemy.
My current strategy is currently built around:
1. Optimizing the landing page and Intro video (the higher the conversion rate the better)
2. Google Ads (btw, a way to measure conversions in Google Ads would be wonderful)
3. Using the Marketplace Insights (very useful, although I wished more details could be found there)
Thanks for creating this thread. I've learned a lot already from the other answers 🙂
Here's my course, by the way: https://www.udemy.com/course/prompt-engineering-for-everybody/?referralCode=1CC10383ACA7D25CB2B3
here are my suggestions
1. Make short video as short as possible , like max 3,4 minutes
2. Use real life examples for your course
3. If your course have graphs then draw them on white board live, so they can understand them easily
4. State your course outline and objectively very clearly.
Here are some either from my own experience or planning to try soon..
1. Update & tweak the course title, promo video & landing page. It's usually difficult to get it right when we 1st publish our course.
2. Not just leverage the general social media platforms. Instead, short videos on social media like Reels from meta/Instagram or tiktok if you're familiar or even Youtube shorts. I find that these short video formats are easier & faster to create & gets more views in a short time.
3. Engage with our students, especially those who have completed the course or have at least completed a big chunk. Ask for their feedback & request for a rating for the course. Then, push a little further & ask them to share the course with their circle of friends who would benefit from it.
Thank you for the invite. As pertaining to your question, firstly
1) I would market out in some promising social media platforms like: YouTube, Instagram
2) My promo video will state on the timing and day i will come live in video demand to speak with my audiences.
3) when you had gained trust with your audience/students n so on, you may even use the printing media or radio podcast to motivate n promote your products n services
I really hope i had answered some tips which i believe would be useful for the question asked.
if i had won the pretty T shirt from ya,
do kindly drop me an email (firstname.lastname@example.org)
i ll send you residential mailing details.
Thank you and have a blessed day/night.
Vani from Singapore.
Hello! Thank you very much for the opportunity to participate.
What are 3 tips you have to improve the online marketing of your courses?
1. (DISCIPLINE AND CONSTANCE) Set up a weekly agenda considering your goals and stick to it, be disciplined. (this is the best advice I could give you).
i created mine in a simple way with artificial intelligence.
2. (PROMOTION) Use your discount coupons in your publications on social networks and you have always used your 2 promotional emails that UDEMY offers to promote your discount coupons. ALWAYS.
3. (PRODUCT) Take care that your classes and promotional videos are of the highest quality, content, audio and attractiveness for your students. (it's no use having all the mkt if you don't offer a quality product).
4. (PRICE) Establish a price strategy for your courses.
(If Udemy is not on promotion you can be on promotion offering your courses at the minimum price available to your students and believe me it works).
Eye. Sometimes Udemy optimizes prices and doesn't allow it.
5. TECHNOLOGY (Don't be afraid to experiment).
I hope I win the shirt here or in Spanish community because I use it to record and the one I have is already a bit old hahaha
Greetings and blessings to all.
1. Try hard to solve other people's problems other than your own in your course.
2. Be Updated on the subject at hand.
3. Being real helps to build trust in the long run.
Here are my tips:-
1. Create a free Mini Course
2. Use Google ads , Facebook ads and social media platforms .
3. Add student testimonials to your course sales page .
Hi @Bella ,
1.Youtube Shorts/Instagram reels will reach more people nowadays, Udemy has to provide an option to market online course allow, cross platform canvasing.
2.Introduce AI for marketing so that, when course fee lowered or increased or made it free, the one who browsed that course through account will get notified with the same.
3.Instructor should get a Badge which instructor can post in LinkedIn/Facebook/Instagram so that whoever visit that profile can understand about that instructor and they may go through the course instructor made explicitly.
my T-Shirt size is : S 😀
Here are my three tips:
1. Increase video marketing on social media/digital media platforms with special coupon discounts.
2. During video marketing, a little introduction to each course/course video promo can be helpful to attract the course to the demanding students.
3. During the marketing on social media platforms, the Introduction of 2 in 1 course strategy can be helpful. Students can join 2 courses at one specific price within a specific time frame.
Use social media platforms like Facebook, Twitter, and LinkedIn to promote your courses and engage with potential students. Use these platforms to share valuable content, answer questions, and build relationships with your audience.
Offer a free trial of your courses to help potential students experience the value of your offerings. This can help to build trust and credibility with your audience, and can ultimately lead to more conversions and sales.
1. Add a call to action and link to the course on email footers - old school but it works!
2. YouTube promo videos are great - remember to keep the style and content authentic to who you are and what resonates with your audience.
3. LinkedIn works for me to generate interest as my courses are aimed at business people so the B2B exposure is where I need to be
I would say:
1. Always have a Google Ads campain running, even if you just pay a couple of dollars per day.
2. Make a kickass promo video
3. Use up all of your coupons and all of your e-mails
Identify Your Unique Selling Proposition (USP): To stand out in a crowded online learning market, you need to clearly identify your unique selling proposition. What sets your courses apart from the competition? Is it your expertise, your teaching style, your course content, or your pricing? Once you identify your USP, make sure to communicate it effectively in your marketing messages.
Offer Free Resources: Offering free resources, such as webinars, e-books, or mini-courses, can help attract potential students to your courses. Use these resources to provide value, demonstrate your expertise, and build trust with your audience. Make sure to capture their contact information in exchange for the free resource, so you can follow up with them and promote your paid courses.
Leverage Influencer Marketing: Influencer marketing can be a powerful way to reach a wider audience and build credibility for your courses. Identify influencers in your niche who have a strong following and a relevant audience, and reach out to them to see if they would be willing to promote your courses. You can offer them a free course or a commission on any sales they generate. Make sure to choose influencers who align with your brand values and have a genuine interest in your courses.
Social Media: tell people about your course on websites where lots of people chat and share, like Facebook or Instagram.
SEO: like writing a story about your course topic, so that when people search for it on the internet, they find your course.
Email Marketing: this is like sending letters to your friends, telling them about new things happening with your course, or giving them special offers.
very good quality course very well organized
promotion email and education email to my students
very good picture and video for represent the course
make it free for aperid of time
share the important parts of my course in you tube
write an essay on linked in about the course content
Hello, @Bella I write here for the first time!
In my perspective, you can improve your marketing of Udemy courses in four ways:
Although not made too much of Sales, The 3 best places that have worked for me.
1. Collaborate with other content creators - Collaborating with others can help you reach new audiences and build credibility in your industry.
2. Collaborate with micro-influencers - Reach out to influencers in your niche and collaborate with them to promote your course. Offer them a free enrollment or an affiliate commission for any sales made through their referral link.
3. Partnering with local businesses - Identify the businesses that could benefit from your courses, depending on the subject matter of your courses, you may want to focus on certain industries or professions. For example, if you offer courses in coding or data analysis, you may want to target tech startups or consulting firms.
I can certainly share and rant for a bit, there 'may' be 3 things.
Make group and posts:
We are around 30,000 members now built over 5 years, I have daily auto posts, student posts, and posts I do when something relevant comes up.
Auto posts are posted to all my social media (2 FB pages, FB group, LI profile, LI page, Twitter).
I use the same posts but they are staggered, so no 2 platforms has the same posted the same week, normally 2-3 weeks in between a single posts is posted on <some> platform.
Posts are scheduled 2-3 years ahead.
I picked a social media auto poster up on AppSumo, I think $100-200 for lifetime access, just make sure it meets your needs.
1x practice questions from each certification we teach (currently 4) per week.
Free study guides (4 different ones, 1 per week).
Where are you from posts every 3 months
Tip Tuesday with exam/study tips (30 posts cycled)
and 10 others all for engagement.
I then post 2 Udemy/own website sales per month, with my auto posts and student posts they are less than 5% of the posts.
I do competitions every 2-4 months where students can win my courses or if they have them all give to others or get a $25 Starbuck's/amazon gift card, anyone can enter, but they have to be in group.
I do welcome messages to all members to the group every Wednesday "Welcome Wednesday", where I do a welcome message with what the group is, how to engage, my course, and a long list of free and paid resources.
Early on I joined groups in the same topic, just being helpful, answering questions and sharing knowledge. No promotion.
After a few months of being helpful I approached the other group admins asking if I could post my courses with coupons in their groups, they all said yes, since they knew me by now.
Now years later I actually stopped it, and they are doing it for me, every 2-3 months they post about me and my courses, much better advertising.
The group now:
I started the group to support my Udemy students, now it is more bi-directional.
I still get Udemy students still who want help, support and to talk to others on a similar path, but the majority of students who join are people studying who do not know me or Udemy, and I then often turn them into students in my courses.
IF you are planning this long term, build a community a tribe now, I spent maybe 75% of my time the first 4 months to lay the foundation for my community. How my community members are my best advertisers.
I also built an email list from my own course hosting enrollments, my website, my FB group, and a handful of forms, I think around 20k now, they also get similar materials to above but only every 2-4 weeks. I also have email automations, you signup for a certain list you get the automations that is most helpful.
This of course all assumes you have a good course, good visuals, SEO and all that fun.
For me three tips to market Udemy course would be.
1) Give out free coupons to students on a regular basis. This to me is a win-win situation for both the students and the instructor in that the students will engage with your content and leave behind reviews/ratings on the course. The reviews/ratings will help you rank your course in search results. However, giving too many coupons would be futile as students who get the course for free are less likely to watch the video lessons and engage with your content. This is the mistake that I made when I started off. I also believe there must be an option to create custom no of free coupons in Udemy (like 10 , 15 or 50 for that matter) an option that is non-existent in Udemy as of now.
2) Build a strong social media presence and if your social media presence is weak, I would advise you (the new instructors) to participate in Udemy's promotion program on a revenue sharing basis.
3) Make sure that the course has at least 2 hours of content. However, the longer the better.
Here are my tips:
Target the right audience: Identify your ideal audience and tailor your marketing message to their needs and preferences. Use keywords and messaging that resonate with your target audience.
Leverage social media: Social media platforms are great for promoting your courses and engaging with potential students. Use platforms like Twitter, Facebook, and LinkedIn to share content, run ads, and connect with your audience.
Offer incentives: Offer discounts, free access, or other incentives to entice potential students to enroll in your courses. This can help build momentum and create buzz around your courses.
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