I've watched a number of Preview videos (essentially the commercial for the course) and feel disheartened. Some include video clips (with paid actors?), flashy transitions, captions, soaring music, graphics, and more--far beyond what I'm able to create. Video isn't my expertise, and I feel like my simple "talking head" videos will be ridiculously boring and amateurish compared to what it seems other instructors are producing. Anyone else dealing with this?
(Along these lines, who actually creates the Preview video, me or Udemy?)
I am confident that 98% of instructors are amateurs at video production. All of my courses are talking head videos, but with graphics to one side of me. Take a look at the previews to my New Manager or my most recent Consultative Selling Skills courses. They are selling well and getting pretty good ratings.
There is no question that there are several learning curves for most of us. One is the video production and you will find lots of discussion of how to use good lighting, editing, etc. here. The other learning curve is the marketing side. You can trust that most of us started with little or no knowledge about both of these. Consider this the challenge, the game, the fun part of this endeavor. You can do it.