Guys, there are some on here that feel it's already "too late". That the established instructors are entrenched, and it's impossible to make gains now.
It's wrong. You just have to fight hard!!
I'm 6 months in now and making a decent monthly clip. It's not linear, and I expect more ups and downs in the years to come, but it's heading in the right direction.
My simple tips, if anyone cares..
1. Put out a good product. Product and service come before everything else.
2. Build a community off of Udemy.
3. Listen to the ppl on Udemy making money. The vets are great at imparting wisdom.
4. Find what works for you in your niche. Experiment, and have fun with it.
5. Don't expect Udemy to do the work for you.
I've suggested eLearning platforms to a bunch of friends now... both as students, and instructors. I really do think this is the new wave of learning.
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Yes, I have two main groups on FB. One specific for me, and another larger general group. 5k and 40k
Congratulations ! Amazing growth . May I ask where are you building your community ? facebook?
What are some methods to "start" a facebook group? I am new to FB and have no brand on there at all yet. What are some of the ways to attract people to a group that has zero members? Do you start with adding some friends and family and let it grow from there?
Has anyone thought about creating a Discord channel? Or Slack?
I started my own (no following, no name recognition) and published content every day.
I also joined similar groups on same content and started being helpful and answered questions, then I posted posts with backlinks to my own group, and after a few months of being helpful I asked the group admins if they were OK with me every so often post my own promos (1/20 ratio).
Over 1 1/2 years I have grown my own group to 8500 members, and most of my content is now recycled and auto posted.
Wordpress push to group for both new and recycled content.
This is power of English. Only English courses can make this money. Because other currencies are not valuable. For example Turkish Lira. Almost all students of mine are Turkish. And my average revenue is 2$. In spite of that, I've made 12K $ since last year.I think I have to turn all my courses into English.
Completely not true, there are many instructors who make a good living and then some on non-English course.
Countries where the currency has been devaluated obviously make less money, and if they are your target market then it will hit you harder.
That being said English is the largest market by far, but also most over saturated.
Congrats with your growth. Can you explain a bit more about your marketing and promotion strategy? I think that could be very very helpful for others in this community. You speak about facebook with a 5K follower count? I myself have on instagram and Facebook around 7K (both personal brand) but honestly if I would promote it their I think I would only get 10 students to actually buy the course. I just made my first course it's finished as of today and I'm struggling with the marketing promotion side that will become very important for the launch next week.
I don't believe in the general tips (free coupons etc.)
The things I did so far are (strong copywriting and sales landing page that is oriented towards conversion, strong SEO, strong product as in just a very good course it took me a couple of months to make with professional cameras and sound of course). But I'm a bit afraid that this will not be enough to have a descent launch haha?
How much of your course results are organic growth? Should I go for a facebook marketing campaign of around 1000$ for the launch or something? (that would be my complete marketing budget for the next months haha)
For my FB groups I...
produce a a fair amount of varied free content
offer VERY limited free coupons for those eager to test out new courses
try to promote discussions about the craft
upload a few personal things
have my course links/coupons pinned at the top
i also work on general branding through things like podcasts and larger group post reach.
I WOULD NOT invest any large sums into FB ads until I had a tried and true ad (demographic) that’s shown good returns.
Thanks for your reply. I totally understand the FB ads thing. It's very hard to calculate your numbers if you don't have the customer lifespan...
On a different note. I'm very exited, my course is up for review as we speak and is probably going to roll out in 2 days.
I have been engaging in forums in my nich and it's great to chat and network, this takes time of coitse. I find the Facebook groups are quite a tough nut to crack in my niche I feet advice to help other, be seen to help people with things. But most group owners do t want self promotion there.
Thanks for all the value.