I'm really excited because this is my first course published, and it already achieved the Hot & New badge. This is what worked for me:
Now I'm fixing the autogenerated subtitles and I'm thinking in a possible second course. I still don't know what strategy to follow for it, if I do again the public free coupon it would seem fair to also give that to my existing students in a promotional announcement, but also there's the option to not do public free coupons and offer existing students discounted coupons. I still don't know if free coupons are that good, but so far it has been a good start.
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Congratulations on your first course. Out of curiosity, did you see a surge of paid sales from organic traffic? I'm toying with the idea of doing this for my next course, and want to know if it pays dividends.
All my sales have been from organic, discovery or affiliate traffic. I still receive more traffic from "external sources", but I don't think any of it is converting because I don't see any revenue from "instructor promos", which raises the question, how is the channel classified if a student buys the course after clicking on the expired coupon link?
Also just 70 out of the more than 3,000 students I have actually started the course. I still don't see a strong reason for using free coupons other than bump up the number of enrollments to make the course "look interesting", and as many other instructors point out in these forums there are potential drawbacks, so for my next course launch I'm inclining more to not use free coupons and just use promotional announcements with discount coupon codes to students of my first course.
Nice, that's a great start to a successful career on Udemy
My personal recommendation (and to be clear: I am by far not even close to the most successful instructors here; this is just my intuition and positive experience) is to focus on making more courses that are related but not overlapping with your RxJava course. Then your students will want to take multiple of your courses.
Also, don't over-interpret the mass of free students. Some of them are really into the topic and will go through the course, but many of them are "collectors" who enroll in every free course and will probably never even watch a single video.
But the most important question is How did you reward yourself for earning the Hot&New banner?!?!
It's definately an attractive badge which lends towards having achieved something, though at the risk of being a stick in the mud, I've also had the badge with only a few students and ratings and I'm perplexed as to what 'Hot' actually refers to!
I know there's a green 'New' badge, but what constitutes 'Hot'?