Have you used Facebook's ads successfully?

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Have you used Facebook's ads successfully?

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It seems Facebook ads are not a good option from the profitable point of view, but maybe am wrong?

Has any of you experienced instructors used them successfully????

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Anonymous
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Re: Have you used Facebook's ads successfully?

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Facebook ads don't work if you are trying to make direct sales with them. Most instructors here aren't marketers - they are instructors and profesionals in other fields. That being the case, they fail with social media ads because they try to drive sales with them - and that will almost never work, because people aren't on Facebook to buy stuff.

Facebook should be treated as cold "top-of-funnel" traffic, not warm/hot "bottom-of-funnel" traffic. Your goal should be to break even with Facbeook ads, because if you can do that, you are growing your Facebook groups, your email list, and your student list on Udemy (which you can market to over and over again via promotional announcements) for free.

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Re: Have you used Facebook's ads successfully?

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I really really thank you for youe help.

However I can not access since am still in review process of my course...

So is there a possibilty to copy paste what is on those links... maybe...? Smiley Happy I know is to much to ask... biut no harm in asking... Smiley Very Happy


@CarstenMuessig wrote:

See https://community.udemy.com/t5/Marketing/Facebook-Ads/m-p/520 and https://community.udemy.com/t5/Marketing/Yes-Facebook-Ads-Are-Worth-it-Proof-Guide/m-p/10391


 

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Re: Have you used Facebook's ads successfully?

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Re: Have you used Facebook's ads successfully?

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I found the answer here:

https://community.udemy.com/t5/First-time-Course-Creation/Plan-Your-Course-Marketing-Before-You-Publ...

 

"

17. It is a consensus of experienced instructors that paid Facebook ads do not work.

"

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Anonymous
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Re: Have you used Facebook's ads successfully?

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Facebook ads don't work if you are trying to make direct sales with them. Most instructors here aren't marketers - they are instructors and profesionals in other fields. That being the case, they fail with social media ads because they try to drive sales with them - and that will almost never work, because people aren't on Facebook to buy stuff.

Facebook should be treated as cold "top-of-funnel" traffic, not warm/hot "bottom-of-funnel" traffic. Your goal should be to break even with Facbeook ads, because if you can do that, you are growing your Facebook groups, your email list, and your student list on Udemy (which you can market to over and over again via promotional announcements) for free.

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Re: Have you used Facebook's ads successfully?

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Thanks beyond words !!!!!!!!!!!!!!

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Re: Have you used Facebook's ads successfully?

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Facebook ads tend to work out breaking even at best. 

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Anonymous
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Depends on how you use them. Breaking even is a HUGE win...

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I have tried FB but stopped and won't go back. When you stop to consider that, on average, you are going to earn about $4 for each sale you make (assuming you have Udemy market your courses for you), and most of your sales come from Udemy site wide sales or ad programs, advertising on FB just isn't cost effective. At least they haven't been for me. I've had much better luck on LinkedIn, promoting my courses in a specialized group, which is free.

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Anonymous
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Yeah, trying to sell directly with Facebook ads doesn't work. That's the wrong use for them. 

Facebook = Top of Funnel

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Re: Have you used Facebook's ads successfully?

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I suggest Linkedin.


@AKerdisei wrote:

It seems Facebook ads are not a good option from the profitable point of view, but maybe am wrong?

Has any of you experienced instructors used them successfully????


 

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Anonymous
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LinkedIn is extremely expensive.

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Re: Have you used Facebook's ads successfully?

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Well, posting in groups or on your wall don't cost anything.

 

However, the question is how effective this will be as it's kind of similar to Facebook postings.

 

I did Facebook, LinkedIn, and Twitter postings some time ago and found all of them ineffective = not worth the effort.

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Anonymous
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Although posting on your wall or in your group can be extremely effective (I've generated almost $1000 this month from Facebook posts), it isn't terribly scalable. Paid ads are scalable but you really need to know what you are doing when you use paid ads.

 

Most here aren't marketers.  If you have no actual marketing experience, paid ads are going to be challenging at best - and a failure at their worst.  

 

If you are trying to sell your course with a Facebook ad, you are doing it wrong.  That said, that doesn't mean Facebook ads aren't hugely effective when used properly.

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Re: Have you used Facebook's ads successfully?

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Dear wolf2k19: Is there anyway you could recommend a Facebook expert to help me ?
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Re: Have you used Facebook's ads successfully?

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Could you recommend someone to or somewhere to hire a fb marketer?

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Anonymous
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Sorry, I don’t have any recommendations.  I do my own advertising.  

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Re: Have you used Facebook's ads successfully?

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Wow!!!!!

Perhaps you should create a course about advertising Udemy courses, man!

Can you teach me? I will be more than happy to pay each lesson a good amount of money, I am being really


@Anonymous wrote:

Sorry, I don’t have any recommendations.  I do my own advertising.  



honest with you. 

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Re: Have you used Facebook's ads successfully?

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So maybe do you have some great amazing tips???????

For a colleague in need???????

Smiley Very Happy Smiley Sad 

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Re: Have you used Facebook's ads successfully?

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No Akerdisei Facebook ads will not help to drive you sales because you will be not having 25k friends. You understand what I mean

Please give a like if you got the answers.


@AKerdisei wrote:

It seems Facebook ads are not a good option from the profitable point of view, but maybe am wrong?

Has any of you experienced instructors used them successfully????


 

 

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Anonymous
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Re: Have you used Facebook's ads successfully?

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The number of friends you have isn’t relevant to Facebook ads. That’s what makes ads so scalable. 

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Re: Have you used Facebook's ads successfully?

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Please would it be possible to get a few tips from such a great instructor??

Smiley Very Happy  Smiley Very Happy

I have seen your courses and posts: you seem to be a real master of the marketing online, the real deal!!

 

HELPPP!!!

Smiley Very Happy  Smiley Very Happy Smiley Sad

 

 

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Anonymous
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I appreciate the sentiment,  but I wouldn’t go that far.  I just know my way around paid ads and how to navigate the buying cycle.  

I’ve made several posts in here about the general strategy for social media ads. If you search around, you’ll come across them.

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Re: Have you used Facebook's ads successfully?

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I will look for them thanks a lot indeed!!!

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Re: Have you used Facebook's ads successfully?

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Facebook Ads are basically 'interruption marketing'.

 

The idea is that if you interrupt enough people you will eventually find customers.

 

But people don't like being interrupted.

 

So that is why it is better to focus on being found when your customer comes looking for you.

 

Inserting yourself into the search stream of people who are already engaged in looking for the solution you want, is a much better tactic.

 

Create a blog, create a presence on YouTube, create a useful group, all of these can be done with a time investment and will bring you interested parties that are looking for answers to their problems, which you can solve for them...

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Re: Have you used Facebook's ads successfully?

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If you use facebook ads to bring direct sales you will at best break even. They may be more useful for raising interst, curiousity, driving people to your website or blog etc but in general Udemy instructors do better through focusing on course content creation and sending discount coupons to their existing community of students. 

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