This is also posted in the Published Instructor Club -however, if you are planning to release your first course soon then this could be of help for you.
In 2014 - my first Black Friday - I had never heard of it before - caught me by a pleasant surprise. For some bizarre reason, my courses just started selling. Then I didn't know NOW I do.
It isn't just Black Friday - it is much bigger than that.
This is big so take advantage of these sales, you’ll be creating and distributing promotional material for more than Thanksgiving.
Your campaign work spans approximately three months.
I am no marketing expert. I follow the threads of all the great marketers here on Udemy. Thus I need to prepare in advance so I am not caught dithering!
ps, I am dithering now avoiding creating my new course... bye for now... hope this helps all the new instructors...
My pleasure @Bella , new instructors really need to be aware that producing their course is merely the first step. They need a solid business plan to make online teaching viable. Marketing our courses ourselves is a big part of that business plan. And The Black Friday sales are a great way to propel a new course forwards.