Udemy Promotional Announcements are by far the most effective tool I use to promote my own courses. A promo announcement for a new course is many, many orders of magnitude more effective in driving sales than posting about it on social media, YouTube, blogging, etc. At least for me. Of course you need an existing audience to send them to first, which is why it’s so important to have more than one course.
Coupon links in bonus lectures would probably come in second place, followed by YouTube (sample videos posted to our channel with a link to the Udemy course in the description). Other social media and mailing lists are barely a drop in the bucket, despite steady efforts put into them.
Now, I know some other instructors have been much more successful in using social & mailing lists than I have - I’d love to hear tips from them. What's been most effective for you?
I'd have to agree with you @FrankKane that the promotional announcements are the most productive in terms of sales.
My next closest is sales from my FB student group and to be honest, after that, I have very little sales from other avenues.
General social media posts and Youtube videos may get a couple of takers but the number is small.
I'm looking forward to hearing tips from others as well.
Hi @FrankKane !
In my case, for now, I make more sales for my promotions.
I call this a factor of simultaneity, I mean that I could not unify in a single channel the effectiveness of my marketing. But if I should mention which channel is the one that receives the most sales, it is for my web page (also because I centralize a lot of traffic by that means).
In the marketing courses that I dictate, I just mentioned that it is important to exploit all the free media that exist today, to automate all the tasks that are most possible since we will not always have the time to attend them and that is fundamental, to respond to all the that they write to us consulting about our courses (asi also I generate the means of communication so that they can arrive at me of direct form).
The means by which I make more sales are as I said my website and youtube (I do not have many subscribers).
In fact I must mention that 10 months ago that I started in udemy, without having a community, or YouTube channel or social networks with my personal brand, and now I am lucky to have almost 13 thousand students. I do not say egocentric, but as an example that you can start from 0 and reach good goals (I'm proud of my achievements and so is the effort I do, you have to work every day (Saturdays and Sundays inclusive) .
In summary, for me, all channels are important (but if they are free as social networks are used today, this is called digital presence). If you leave your fingerprint on the internet everywhere, sooner or later whoever looks for a subject that you dictate in your courses, will find you, and if you have a well-made homepage and an incredible promotional video, you will surely buy your course with your coupon
"In summary, for me, all channels are important (but if they are free as social networks are used today, this is called digital presence). If you leave your fingerprint on the internet everywhere, sooner or later whoever looks for a subject that you dictate in your courses, will find you, and if you have a well-made homepage and an incredible promotional video, you will surely buy your course with your coupon"
Thanks. Very good.
I also believe that leaving a digital presence is incredibly valuable. Connecting with the groups of people who could most benefit from my courses is what I'm finding to be most useful - I work with grief in clients so connecting to different grieving groups (that represent my own journey) is most useful. Thanks for sharing your experiences and tips here too. Although I've made courses for a while, I'm only now looking at digital marketing! Be well everyone!
Great achievement, but how did you manage to enrol 13000 students in less than a year? Did you give away a lot of free coupons? I would love to know.
Some good advice here. Congratulations. One question. You have your website. I also have a website. How do you get traffic, the right kind of traffic to your website? I am just getting a trickle in spite of promoting it on my mailing list and social media. Any advice and suggestions will be gratefully received.
