There have been many discussions in the community about using social media to promote courses and it seems like everyone has their own strategy.
So we’d love to know: Which social media site do you find the most effective in promoting your courses?
GREAT QUESTION!! My course is less than 2 months old, so I'm FAR from an expert in this area, and really looking forward to hearing from others, but here's what I've found so far: Facebook and Reddit have been great. BUT, you have to do your homework. The two main challenges are 1) Will the group accept some type of self-promotion? and 2) Is this group really my target audience? My course is a beginner course on the Go programming language. One mistake I made is accidentally posting to a Facebook group for advanced developers. Some of those sales were refunded and a few others resulted in not so great reviews. My course clearly says it's for beginners, but the Facebook group members assumed I had done my homework, and rated me accordingly. So, those (Facebook and Reddit) are my 2 favs so far. I would say participate for several weeks before promoting yourself, do your homework, follow their rules, and sales can be significant.
While I want to answer your question, I really can't.
Udemy only allows us 3 coupons per month, where prior I could target specific social media channels or campaigns, now it is just everything in one bucket, we have no clue.
I use FB group (1 w/18k members) and pages (2 w/2-4k likes), LinkedIn (7k connections), Discord (4k members), email list (12k), YouTube, Twitter.
As mentioned as instructors we have no idea where is most effective, we might guess but the coupon system makes it impossible to actually track.
I use Facebook, Twitter, Tumbler, Pinterest, Linkedin & Quora. I create videos and publish them on Youtube. I am a writer, so I post all types of content and the description of my courses. I have not seen many responses from most of them apart from Linkedin, Quora & Facebook. So I wondered whether Udemy has any unique methods to promote the courses of their instructors. Further, I have a website I post to social media daily that includes the Udemy course intro as well.
It is very difficult for me to answer. I actually generate the three days unlimited redemption coupon and share in different Facebook groups, WhatsApp groups, and my broadcast list. Unfortunately, there is no feature to track which source gives the most students.
@Bella - thank so much for this great question Bella- so for me I use YouTube Facebook and Insta- but I agree with Thor above with only 3 coupons to share a month there is no way to track this- or even know if your Facebook page is driving sales or your Facebook group- so really its not ever going to be accurate - whereas under the old system I was easily able to understand the effectiveness of a youtube video driving traffic compared to a facebook live or even answering a question on facebook with a link to the course for those who are interested in the topic- or on our bio in instagram- so if they could give more coupon options so we know where our efforts are making the most impact that would be super helpful when driving traffic on social media! thanks! Love Sal
I use these social media platforms to promote our course among our students and target new students to research out my course
Facebook
LinkedIn
and some others but mostly that above social media sites
I use Twitter, instagram and youtube but the most powerful is my own website
I thought Quora was a joke..... I could tell from miles away that the questions were weird and artificial, the whole thing felt like Robot Land. As for Reddit.....never bothered with, never will, I think I only had a look once and got out of there as fast as I could. Personally I think it's a bit like the sewers of social media. At least on FB one gets to see real names.....for the most part. I am not going to be anywhere at any costs, just to sell my courses, and I will not deal with anyone just to sell more. To me the internet is not much different than the physical world....I would not go anywhere I don't like.....I have been doing my stuff for almost 30 years and I know I am real good at it, and I will not cheapen myself being where I don't belong, and with people I have nothing in common with. I apply online the same things I apply in the real world, it makes no difference to me. But that's just me, again I am certainly not in a position to make recommendations about how to sell more. Recommendations which to me seem, for the most part, to be almost always easier to suggest than to follow. It seems to me that it is very hard to be successful, online or offline. Chance and luck have a lot do with it, which is why we get to see people who have better skills and talents, doing worse than others who aren't anywhere as good. Another big part is played depending if you do things on your own, or if you team up with others. For a team is obviously more influential than a single person, for the reason that a team has perforce more skills and talents (more people). A single person, even very talented, can only go so far on his own.
