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Community Manager
Community Manager

How to define your target audience?

Before you start creating your course content, it is important to dedicate some time to think about who your intended learners are.


A few simple questions can help you do this:

  • Who are they?
  • Where are they?
  • What do they need?
  • What are their goals or challenges?
  • Why do they need it?


Having a good definition of your target audience will help you improve your marketing strategies, such as:

  • Developing a language and identity that is in line with your audience;
  • Creating your learning objectives
  • Defining your communication channels;
  • Producing relevant content for your target audience;
  • Knowing how and when to offer promotions;


Learners are more engaged and motivated when courses are tailored to their specific interests. Keeping your audience in mind when creating your course will be essential to its success on Udemy.


For more guidance, learn more about how to define your audience in this article and

How to gain potential students before you publish! 


Already a published instructor? Contribute to this discussion by answering:

How did you define your target audience? What are the advantages of doing this?

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