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Why own coupon codes revenue shares only around 40%?

Hello everybody!


I have a question...Yesteday I sent you coupon codes to my students for US$ 9.99 for each course. It is said that instructors can keep 97% of the revenue from own promotions. However I sometimes see that I only receive around 40% of that instead of 97%. Does somebody know why that happens?


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I am looking forward to your answer 🙂

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