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Beginners English course: How to find/promote to non-English students

Hi, my course is a really basic introduction to English, aimed  at students who may not have any understanding of written or spoken English.  I'm seeking advice on how to reach students who may have Arabic, Farsi, Urdu , Mandarin, etc as their first language.  Any tips on offering subtitling  or translations in such languages would be welcome.  Thanks very much. 

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