Hi @GrandmaLilly, great questions! For instructors who opt into the Udemy Deals Program, Udemy may generate and display a market-specific list price that is different from the base price (except in Japan). This is part of the Terms and Conditions for participating in the Promotional Programs.
When opted into Udemy Deals, this is how coupons will work:
Current best price: Creates a limited-time offer for the current best price of your course. For instructors in Udemy’s Deals Program, this is based on the lowest price Udemy would offer a given student in that market for your course, at the time you create the coupon. Example: If the lowest discounted price Udemy would offer student A is $14.99 at the time you create the coupon, applying this coupon would show the price as $14.99. The price displayed in the coupon creation flow represents the coupon’s value in the main market for that currency; in other currencies and markets, it will be adjusted to match your course’s local best price.
Custom price: Creates a longer-lasting offer for a price you pick from the range displayed. For instructors in Udemy’s Deals Program, the lower bound of this range will be similar to (but not necessarily lower than) the price Udemy would offer a given student at the time you create the coupon. Example: If Udemy is generally selling your course between $14.99 and $19.99 during promotions, the lowest price you could set with a "Custom Price" coupon might be $16.99.
The only way to fix your course price is by opting out of Udemy Deals, that way, your courses will not be offered at the discount price on the website. For more information, please refer to the documentation here: Instructor Promotional Agreements and Udemy Deals.
I hope this helps clarify this, but if you have any additional questions or concerns, please let us know!
Bella Almeida
Udemy Community
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