Debra, you hit the nail on the head! Rather than wasting money on FB ads, driving traffic to your Udemy courses through evergreen webinars, YouTube, and funnels is a better use of your funds. Also leveraging your current social media network by adding a link to your Udemy course in your email signature; or answering questions relevant to your topic on Quora, Reddit, LinkedIn, etc., and truly providing value will help build your reputation. Once your audience begins to “know”, “like”, and “trust” you, they will be more likely to check out your courses. Pro Tips: 1) Stop trying to convince potential customers that your course is better than other courses; even if it is, all you are doing is diverting the attention of someone who isn’t committed. If they can be lulled from another course, they can be lulled from yours as well. 2) Don’t spend energy competing for customers in a saturated space. Find “New Blue Oceans” that means look for another customer segment. If your area is iPhone photography and there are dozens of courses on the topic, considering specializing into a niche area such as Nature iPhone Photography, or Time lapse iPhone photography, or portrait iPhone photography. Or perhaps extend into another area such as iPhone videography, or editing iPhone videos, etc. 3) Spend time and resources on your personal and professional training and development. You are probably passionate about one or two areas (why else create a course?) Become the ‘goto’ person based on your demonstrated skills, articles, blog posts, podcasts or guest. Set yourself apart from the crowd in a humble-bragging way. 4) Focus on providing transformation rather than only information. You do this by identifying what it is your ideal customer wants. I heard it explained like this, a person doesn’t buy a ladder to show off having a ladder. They but the ladder to use it to get a specific result; inspect their roof, trim a tree, hang or take down lights. Similarly, a person takes your Udemy course to obtain a specific result. Tell them what transformation your course brings. - Eugene
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