Udemy

Wolf2k21 · ‎04-03-2021

No

Wolf2k21 · ‎03-24-2021

@LawrenceMMiller ... I think most people get that. Well, at least I do. People, including me, are doing calculations based on what info we have today. Sure, if traffic to my courses triples as a result of Udemy's moves, that's a win - but we don't have that info yet, so people perform calculations to get a baseline of where we are right now, with the information we have right now.

Wolf2k21 · ‎03-24-2021

@VirajShetty265 .... Your math is wrong. Let's assume someone is opted out of promos: 50% (current cut of organic) - 37% (new cut) = 13% reduction 13% reduction ÷ 50% (original cut) = 26% less income

Wolf2k21 · ‎03-17-2021

@Kain_Ramsay im well aware of my tone. TBH, I don’t see a problem with it. It was rather tame - and do you really think I care if some rando on an Internet forum “takes me seriously”? I’ll repeat my point: If you don’t like reading people complaining about changes that might affect their income, you can leave the forum or you can scroll on by, just as easily as they can leave the platform, as you suggested. Enough with the “if you don’t like every single thing Udemy does, you can leave” nonsense. It’s dismissive. I find it interesting that you think that much of yourself that you feel you speak for everyone here. That’s a pretty high horse you are sitting on. Also, it appears I’m taken plenty seriously by other instructors:

Wolf2k21 · ‎03-16-2021

Or, Kain, if you don’t like to read the complaints, you could just as easily scroll on by, right? I mean, this is a forum, where people get to express their thoughts. Right? I swear, some of you act like your uncle or parent is the owner of Udemy. You get personally offended when someone criticizes the platform. If you don’t like what another poster has to say, move on. That’s how forums work. Unless someone is insulting someone, I don’t see the problem. if you have a forum filled with cheerleaders, nothing would ever change. Seriously man, let people vent. Let them voice their concerns. Being on the platform doesn’t mean you can’t complain about things you don’t like. It doesn’t appear that this change will affect me personally all that much, but why would I want to shut down those who it may affect? It’s just as easy for you to leave the forum if you don’t like the complaints. Heck, I’ve left several times (only came back to see info about this specific change). And I’ll leave again after this change has been fleshed out.

Wolf2k21 · ‎03-16-2021

@Rahul Iyer ... It's not a prediction. The actual announcement indicates as much. I feel like there are many folks who didn't actually read the announcements (or maybe don't understand them). There is a ton of focus on the instructor share, but very little attention is being paid to the very significant plan to change how paid ads are run.... Right from the announcement: "The old model disproportionately encouraged investment in short-term, conversion-driven marketing. We want to invest in promising new channels that drive long-term value but don’t necessarily result in immediate sales, such as TV advertising or category-level promotions."

Wolf2k21 · ‎03-16-2021

@debra1111 ... well, I would consider a strategy change that results in courses no longer being promoted individually to be pretty significant - at least to anyone who is currently benefiting from such advertising - which was my point. like I said, YMMV.

Wolf2k21 · ‎03-16-2021

Debra... I ran the numbers as well. All things being equal, I would see a slight bump; however.... Do not discount the fact that not everything will be equal. More specifically, if you are currently benefiting from Udemy’s paid ads sending traffic (and sales) directly to any of your courses, that’s likely going to fall off dramatically when they stop promoting your specific courses, and instead, begin running those paid ads to category pages. Your mileage may vary, but just keep in mind that there are gonna be significant changes to the paid ads that they run. This may, or may not, affect your revenue.

Wolf2k21 · ‎03-16-2021

Affiliate splits go to 37%. Also, don’t ignore the planned change to advertising. If you currently benefit from lots of paid ads to a course of yours, you can expect to lose that when they start ramping up ads to categories, instead of direct to individual courses. if your course ranks in the first couple listed in your category, then maybe the new paid ad strategy helps you, even if they stop promoting your course specifically. The point is, don't ignore those changes.

Wolf2k21 · ‎03-16-2021

@KatieBent Ok, so current UfB courses WILL BE INCLUDED in the personal subscription? or WILL BE ELIGIBLE? I've learned to be very specific in my questions here. From the announcement: "So, if you’re opted into Udemy for Business when the pilot launches in April, your content will automatically be considered for inclusion."

Wolf2k21 · ‎03-16-2021

@Abbie @KatieBent Are all courses going to be included in the personal subscription? Or are we gonna tilt the field?

Wolf2k21 · ‎03-16-2021

Before you freak out, do the math. I just ran my sales data from last month. Using the new calculations, and based on last month's data, I would actually see a "slight" increase in revenue.

Wolf2k21 · ‎03-16-2021

@Abbie @KatieBent Just to clarify, ads will go to 37%, as will affiliate, correct?

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