@Bella, Thanks for starting the thread. Following are my two cents and opinions/rant. Not targeting any individual, the data is in marketplace insights. Many observations might not apply to every category, but I can vouch for them as factual stats since they apply to the content I am posting. The rating system is broken. Improve it. The 4.4 ratings heuristic is built in retrospect. A more straightforward like/dislike-based approach might help. At least update the rating calculation to be average across the last 90 days OR the previous 20 ratings. The window protects the newer longer courses with slower organic growth. Show only ratings, not the numbers accumulated since launch. If the rating reflects 90 days, why show the more significant number against it? The same applies to total registrations as well. That creates a bias in the mind of the viewer. Let SEO drive the traffic; promo and previews decide the outcome. Remove spammers and bot accounts. I can provide a list of accounts that abused my naive goodwill of sharing free coupons earlier. UFB inclusion should be more instructor friendly. Have a separate program where content can be created and polished with the assurance of inclusion. The bloated and irrelevant courses are killing technical learning significantly. Set some standards. The influx of new instructors will result in the same content creation story, bloating the platform at the mercy of SEO. How about an instructor onboarding course that is a prerequisite to launch the first course? Categorization is still very stringent. Some older courses abuse the momentum to add unnecessary content and retain the benevolence of sales algorithms. Coupons are cluttered. Spending time finding shady coupon-sharing sites is disgusting. Abolish the complexity. Simple models work. Udemy owns pricing, and the income share depends on who generated the lead, just like now. Create a preview link for instructors to share with no access to ratings or is considered minutes watched and wholly isolated from marketplace stats. "Get initial reviews from family and friends" is a metric of the instructors bonding in their "social circle," not the content sold. It is a false metric by design! Start a paid course incubator program with lower early access prices. Selling courses here and entertaining the audience on other platforms for resale is inefficient. With over 50 million accounts being mentioned in sales pitches, Udemy MUST invest in an interactive forum tool for instructors to post to the audience efficiently. Not just their students but the entire audience. Reddit and Quora might be better case studies. Demographic information is crucial for success. Gen Z scrolls midway through a 15-second reel. Selling them knowledge means knowing a lot more about the content interactions as well. Of course, this factor does not affect everyone, but I firmly believe beginner-level courses are susceptible to being "boring" far more quickly. Per-video, like, and dislike options to get granular feedback and student interactions. If the best length is 2-7 minutes, why allow an upload outside that reference? "Eating your dog food." Have product managers run high-quality courses about content creation and become community champions organically. If instructor partners have a say in platform improvements, then the program should be more inclusive to get better diversity. The lack of SEO tools integration in the course creation suite and broken browser integrations in many text fields make search compatibility a nightmare. Focus on the last mile. Youtube Courses is launching to capitalize on this internationalization opportunity. Udemy has missed this for years; people prefer to learn complex things in their mother tongue. No data to share or not sharing it is killing this growth opportunity. It's rare to find technical experts who are multilingual and good at teaching. Find them and groom them. Finally, Udemy needs to wake up to capitalize on the slowdown in big tech. The udemy certificates in tech interviews are becoming a red flag. Earning back credibility with simplicity is possible. Start with decluttering the landing page and take a leaf from search engines, not content portals that drown the viewers into the abyss of cringe. Innovation is still legal; not following the footsteps of social media platforms might be the easiest thing to do. Use their tech, not their incentives. 🙂 Edit: I found this moments after posting https://www.wired.com/story/tiktok-platforms-cory-doctorow/
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