1. Deliver free snippets of your course on social media: These might include sharing short videos of the course on platforms such as YouTube and writing articles on LinkedIn which complements the course. You can then add the course affliate links on the YouTube video description or at the bottom of the article. Once you establish your brand as someone who delivers great value to the community, you can then have leverage that credibility in your marketing game plan. 2. Use automation technologies: Marketing on social media can be cumbersome as it takes time to login to each and every single social media to post your content. You can use social media automation tools such as "Later" to automate posting on social media and it also delivers powerful analytics which you can then use to refine your marketing marketing plan. Always remember to measure-monitor to see whether your initiatives are working out! 3. Use AI to generate marketing content and save time: Advanced AI tools such as "ChatGPT" can be used to create content for your social media. But it may give a generic structure so its important to edit it and add your own flair to it to make content more personalized and relevant. Using stock images and videos can be very expensive and thankfully AI-based alternatives such as "Midjourney" are affordable and provide the level of customization which the traditional stock image sites do not provide.
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