Coronavirus and the state of emergency in the world! I want to talk about this because I can sense that people are taking this situation in the wrong way. So someone just keeps on panicking or taking advantage of an extra weekend. Guys this is not a vacation! Offices are closed and people work from home, just because if the whole company will be stuck in one room and got infected, it would mean that the whole company cannot activate and the business might be under higher danger! No one said, that you need to stop your activities or just chill with Netflix at home. I consider that, unless you are sick, you need to activate all your resources and extra power to grow! Yes, this is not the time for downsizing, it’s time for expansion! Why? Due to the fact that all the small players on the market are going to panic and shut down their activities and you can pick up all the market! Let’s be realistic, people still buy stuff and services! So, rather than panicking and finding an excuse to not work, better pick up the activities, be pushier and more consistent and work harder. This is the best strategy that you can choose for you and your organization when you have a state of emergency. A lot of things can be done online actually all things can be done online and take a benefit from it. I admire those entrepreneurs that are approaching me now and asking for consultancy and support, so we create new strategies on how to conquer the market and expand. You need to focus on areas where the money is and follow them, yes a lot of companies lost billions of $ but at the same time someone got them, you are the one who chose on which side of this situation you are. I don’t want to sound rude, but you need to be persistent at what you are doing because others will quit, because it will get hard and you need to be persistent if you want your business to survive. I’m not telling you to take advantage of the virus, but you need to find out what other people don’t do and do it !! So let me summarize : Do not panic Find ways to expend Do what others don’t do Move to online Ask for help if you don’t know what to do Work harder P.S: i know that my point of view might not sync with yours, but I’m open to discussing it!
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1. Follow a Consistent Schedule Be consistent. Figure out how much time you can set aside each day to work on your prospecting. Even if it is only 15 minutes a day. By committing to a set amount of time each day, you will create a habit that will continue to bring in new leads and sales and become more efficient and effective with that time resulting in more consistent sales. For even better results, schedule this as the first thing you do each day. 2. Focus, Focus, and Focus Be focused on your efforts. Create a prospecting plan that is built to help you meet your business goals and sales objectives Use that to make a daily task list you can follow to keep you on track. * Perhaps set aside one day a week to focus on your existing customers 3. Implement Different Techniques You will need to figure out how to find potential leads and the best way to reach out to them and build a relationship. – do they prefer to connect using social media, email, in person or by phone? Which social media platforms (LinkedIn, Facebook, Twitter, etc.) -do they use most and what type of content do they prefer to consume (videos, articles, podcasts, checklists, etc.)? By taking the time to truly understand your prospects, what they need and how they communicate, you will greatly increase your success in connecting and building relationships with them. 4. Create Prospecting Scripts Effective marketers use scripts or templates. While personalizing every conversation is key when prospecting, you can become more efficient and effective, by starting out with a template that you can use over and over. Let be frank, it can be challenging to have a conversation with prospects, It is easy to go off-topic A script gives you a solid starting place. 5. Be a Provider of Great Solutions People buy from people they know, like and trust. The best way to accomplish this is to build relationships with your potential prospects by providing great value. Great value starts by delivering helpful content that helps prospects make informed choices or solves their challenges. 6. Practice Warm Calling Cold calling has become a largely ineffective marketing strategy in recent years. They need to know you or hear something about you. The most powerful is by being introduced by a mutual contact or connection. When someone introduces you to a prospect, they will be much more receptive to meeting and talking to you. Third-party credibility and social proof are very powerful. 7. Establish Yourself as a Thought Leader When you become a leader or authority on your topic, you greatly increase the likelihood that prospects will know, like and trust you. *You become an authority when others recognize and start viewing you as a subject matter authority and sharing your content. Getting to this place takes time and commitment. You need to start by building your community and consistently offering your best knowledge and tips. 8. Know That Prospecting is Not Selling Prospecting is NOT selling. Prospecting is about locating, connecting and then building a relationship with potential prospects, who in time will naturally move into your sales funnel. If you push sales-related materials on a prospect before this point, there is a very good chance you will ruin the relationship you have worked to build, wasting your time, effort and often times…money.
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