All of the above is aimed at students who when they enrol want to watch the course. And they enrol BECAUSE they want to watch the course. I have 40,428 active learners. They average 33 minutes a YEAR. Those figures are inflated as some press Fast Forward and complete a 100 hour course inside 15 minutes. I have 160,000 individual students (not enrolments, students) who have never ever watched anything. So - why do they enrol? a. free coupon b. special promotion c. Udemy promotion (sale) d. they intend to watch one day e. the Completion Certificate f. the Diploma awarded if they finish (fewer than 20 students have achieved the Diploma) Of the above perhaps worthy of attention is the Completion Certificate as that has the name of the course on it. I had an A level Business Studies course - aimed at 16-18 year olds in school. I changed the name to pre-MBA (which of course is true) and sales rose quite considerably as the Completion Certificate has on it 'MBA'. Other Instructors have a course that is 'Internationally Accredited' and worryingly, Udemy allows this. I am on a course that is Internationally Accredited. Within 10 minutes I was able to print my own certificate - in any name I wished - saying I was an Art Therapist. (Normally takes 4-5 years). I checked the International Accrediting body as they're based about 10 miles from me. They accredit ALL your courses for a flat fee. I've met students who think they're a qualified Child Psychologist, qualified Art Therapist and a whole host of other 'qualified' titles because the course is 'Internationally Accredited'. I won't go down that route but some Instructors do and I am sure it boosts sales. In fact in one of the Internationally Accredited courses a student raised the question in the Q/A as to which country accepted this International Accreditation. His post was deleted. So, what's in a name is very very important as that's what goes on the Completion Certificate. Exactly which route you decide to take is up to you. I must go now as I have an hour and can do a COMPLETE EMDR Therapy course in that time. Later - if I have 44 minutes - I can get a Child Psychology Diploma which "Be able to practice professionally as a Child Psychologist". I could get both if I fast Forward, of course. Two different Accrediting Bodies, both International.
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Trailblazer
