Luck has little or nothing to do with it. The recipe for success, in any business, including udemy, is to have a precise strategy in mind. In the case of Udemy you need to be familiar with the niche to which you are taking your courses, in order to understand exactly what your potential students need. Another important factor is the mastery of one's niche. Students understand if a teacher is prepared or not compared to what he then teaches. Last element is an efficient promotion strategy, which aims to enhance all that I have written above. You need to find ways to advertise your content, so you can get in touch with as many students as possible. Luck can only be a little help if you're not prepared, but compared to a trained teacher, a lucky one has no chance of success 🙂
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I also use the strategy of initially publishing the course in free format, for a maximum of one week. Other things I do, for example, is try to make upsels to students who are already enrolled in my courses. Effectively exploiting promotional announcements has always proved to be effective! Students who have already purchased one of your courses are likely to buy others. Another strategy that is repaying me is to have created a facebook group of my courses, in which students can interface with each other and exchange feedback. It is not uncommon for this to organically bring some students to buy the courses they lack from your collection.
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