Hi Paul,
On the whole, you've put together a nice short course. The course image is eye-catching, the title contains a clear value proposition, and the subtitle draws interest. I've watched the promo video, intro video, and one of the lessons. You're good at this.
There's no reason why someone who is looking for a career change would say no to watching even a bit of your course to get some tips from it.
If I can make two suggestions. One, you appear to have just chosen the first five lessons of the course as your free preview ones. Maybe there is another video or two within the course that you can expose for the free preview that gives potential students a feeling for your teaching style. I'd recommend choosing a different video (or two) for a free preview.
And two, am I correct to assume that the downloadable PDFs contain most of the lessons of the course? If so, you're leaving yourself open to students buying the course, downloading the PDF, and refunding the course. I'd ensure that there are enough videos in the course that teach things not covered by any downloadable PDF to make the videos a valuable companion to the workbook.
You clearly know a lot about creating a video course despite this being your first one.
In terms of marketing, what you need to do is get your course in front of people who can use it. I see you've probably given away 2500 free coupons, and that's OK I guess. But what you really need are people who are looking for a career change.
Where do you find people looking for a career change?
LinkedIn, likely. Twitter too. Perhaps Reddit. Job search boards. Maybe there are job search FB groups that allow these kinds of posts. I don't know the exact answer, but what you need is exposure to the right audience. Not just free coupons to random people who may not even need your advice, but actual interested students. Not free coupons, but place your product in front of the right people. The price is already right.
Is there someone who already has an audience, that might be willing to show this course to their audience?
You need reviews. Preferably good ones, but the course needs student activity. Watching videos, doing assignments, completing the course... Out of those 2500 free coupons, you need some of those people to watch the course and give feedback. Use educational announcements to encourage action.
Finally, if you can get some reviews, this might be the kind of thing Udemy Business is interested in. So once you meet the minimum qualifications for that, see if you can get their attention.
Good luck!
