How to Set Your Udemy Course Price

[Anonymous]

Look, the price you set your course to on Udemy really doesn’t matter… much.

No matter what price you set your course to, it’s going to sell for an average of $9.99 netting you an average return of approximately $4.88.

That said, there are two things you can do to encourage a student to buy your course visa-a-vise price:

1) Be the cheapest course on sale in your niche
2) Be the largest marked down from the original price course in your niche

Here’s how it works…

First, you need to accept this fact:

Udemy runs sales constantly, as a result you’ll sell a course for little more than $9.99.  Once you receive your cut, after Udemy ads and affiliate cuts, your take of the $9.99 will be about $4.88.

What kinds of sales is Udemy running you should now be asking yourself:

Percentage Off Sales:

Read more...

[GrahamNicholls · Accepted solution]

Interesting post @Anonymous 

I clicked through and read the rest of it as well.

Udemy seem to be trying new methods of sale other than the ones you've mentioned, for example:

- Last years Black Friday had a Buy One Get One Free promotion attached.

- Some time last year there was a promo where the more courses you bought the cheaper they got (1 course = £11.99, 2 courses = £10.99 each, 3 courses = £9.99 each)

How to set your Udemy course price? My answer is you set it at what you value it at and then make sure it's worth more to the student than that top price.