This week, we began a marketing test that we're excited about and wanted to share with you all: in the US and Brazil, we've launched a 4-week television campaign! This test includes placements both on traditional broadcast television, and online streaming platforms like Hulu.
We're really excited about TV and the potential it has to drive awareness of Udemy and the courses offered. For now, this is just a test - we're measuring and learning as we go - but it's an exciting exploration and a big step for us as a brand and company. We also plan on launching a test in India in the next few weeks.
More to come, but in the meantime, enjoy a peek at some of the ads:
US (English):
Level Up
Binge on Learning
How do you pronounce Udemy?
Brazil (Portuguese):
Learn Valuable Skills