Hi All,
This Black Friday, had the best single day sales record on Udemy. This record is 8% higher than my previous best during last Black Friday. Additional insights:
- 48% up compared to November 2020 (Marketplace Comparison only - no UfB)
- 9% up compared to Jan 2021 (Marketplace Comparison only - no UfB)
- June 2021 was my best month this year. Nov 2021 has overtaken June by 4%
Looking forward to the Cyber Monday sale!
I think November will top June (my best month in 2021) by a few percentage points. But it will definitely beat Nov 2020 by a huge margin.

I did not release a lot of new courses this year, but started prepping for Black Friday about 1-2 months ago. Nothing groundbreaking that I may have done to prepare except:
- Updated all Promo Videos
- Updated all Course Thumbnails
- Updated Course Description
I think these are a few actions each instructor must take before the season starts.
I hope your Black Friday was exciting too. Share your views!