Update
So I had been running Google Ads for around a month or so; I did get extra sales which was a refreshing change. However, since I'm new to running online ads, I made few mistakes such as picking the wrong settings; on top of that, I had to leave Google Ads due to their intrusive and anti-Indie policies to a more friendly platform such as Bing. Unfortunately, I've had to start over but this time without doing the same errors I had before.
I'm still tweaking my campaigns and it will require another 2 month till I see the results or difference. Unfortunately, since my courses target very specific specialized audience, I do not think that running online ads will make any significant improvement for me in terms of performance. I do agree however, that running ads, if done right, it can help push your sales performance tremendously.
You have also to weight in, other issues/factors to your success such as popularity of the topic and changing market demands in tech education.
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