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How to Research High-Intent Keywords Like “MyTime Kroger” for Educational Content?

Hello everyone,
I have a question related to keyword research and content planning for educational platforms. Recently, I noticed that branded keywords such as MyTime Kroger receive a lot of search traffic because users are actively looking for login help, schedules, and employee guidance.

My question is:
When creating educational or informational content, how do you decide whether to target branded keywords like MyTime Kroger versus more general keywords? Do you rely on search intent, competition level, or user behavior patterns?

I’m trying to understand how experienced instructors analyze keyword relevance so the content remains helpful, compliant, and valuable rather than promotional. Any advice or tools you personally use would be appreciated.

Thanks in advance for sharing your insights.

klasens

1

Re: 2 instructors for 2 different courses under 1 account or not?

Assign your experts as "co-instructors" to their specific courses. This allows each surge credit card

expert to manage their own content and answer Q&A for their topic while you maintain central control.

bettyparker098

1

Re: 2 instructors for 2 different courses under 1 account or not?

I think you should create an account for member A, and another account for member B. Member A and member B will be your Co-Instructor. So that, you can use your company account to access both courses from Member A and Member B.

ThuanLTB

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