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Re: Questions About Udemy’s Shift Toward Subscriptions

Hi Zane,

It’s great to hear from you, and thank you for taking the time to answer these questions. I’m also looking forward to meeting you in person at a Udemy event!

It’s very encouraging to hear that management is working on tangible initiatives. I hope these efforts will help boost instructor morale and put us back on a growth path with a positive outlook. It is very important for instructors to feel that this is a business with growth potential. We've lost that excitement for several years.

From the instructor side, the key observation is that it’s impressive Udemy is achieving a higher lifetime value per learner through subscriptions. Hopefully, the measures leadership introduces will address the current situation in which a higher lifetime value per learner does not correspond to improved revenue for instructors.

Everything you shared sounds promising, and we’ll be happy to work alongside you to help move things forward.

Thank you again!