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Pop quiz: Guess the number of minutes learned on Udemy in 2025
Hi there, instructors!
It’s almost time for our annual Instructor Rewind video, your look back at the year on Udemy. As always, we’ll be launching a video full of stats. But before we do, we want your guesses!
How many total minutes of video were consumed by learners in 2025?
Drop your guess in the comments below!
MarinaT
Re: Udemy and the Learning Revolution: How Instructors Shape Education’s AI Future
I’m not allowing myself to get too excited yet about instructor subscriptions until I know how it works. Like, nobody is paying $10/mo for an instructor-specific sub when they can pay $14/mo for the entire Udemy catalog.
We’ll see how it goes.
Re: Are Courses Not Included in Personal Plan or Udemy for Business Still Selling Well?
What topic is your course on? What language are you teaching?
Udemy is a marketplace (whether you're in UB, PP, or the wide marketplace). We all compete against each other for students' attention. Not everyone can get it.
It's hard for me to tell if you have the best course in a topic and are simply not getting attention, or if you don't have the best course, without seeing it.
PP is only about 15% of overall Udemy consumer marketplace. That is, the marketplace is 5X larger than PP.
It's not simply a matter of "top instructors" or "small instructors" either. It's a race. We're all racing. Are you faster than me?
