Best Of

Thanks @RyanJaress for opportunity to participate.

I’ve always been interested in teaching. My academic path — an MBA, a master’s in finance, and a Ph.D. in management — was driven by the desire to build a career in education. I taught at a university for some time, but I felt limited in what I could create and the pace at which I could innovate. It was also frustrating to teach in an elite environment where many students were in class because they had to be there, not because they wanted to learn.

When COVID came, I lost my job. That was my reset moment. I started from zero and created my first courses on Udemy. Of course, I was unemployed and needed to rebuild my career, but it also felt like a chance to play what Simon Sinek calls “the infinite game” — a game with no winner or loser, where the goal is simply to keep playing with purpose.

Today, my “infinite game” is education. I want to bring business school knowledge to the largest possible audience — people who want to learn, not just those who can afford it. Offering knowledge that once cost $10,000+ for $9.99 or less is what motivates me. And when things get challenging on Udemy — lower revenue, tough reviews — I go back to that mission and remind myself why I started.

It has become my main source of income, so I don’t pretend I do this purely out of goodwill. But the mission stands next to the business: to educate driven learners everywhere and make high–quality education accessible to those who truly want it.