New Month New Theme - Q4 and Black Friday!

Bella
Bella Posts: 3,694 traveler rank
in Community News

Hey Instructor Community!

October is here and that means there’s a new theme of the month, Q4 and Black Friday. We’ve got a lot in store to help you succeed during the holidays! Be sure to tune into the community discussions for various posts and events that will help you prepare.

So if you’re a Black Friday veteran or if this is your first holiday season, there will be value for all levels.

To kick things off, we’d love to hear from you.

What was your favorite Black Friday promotion in previous years and why?

Share your comments below

Comments

  • Ramesh Fadatare
    Ramesh Fadatare Posts: 207 specialist rank

    @Bella
    - The topics are not updated for Q4:

    https://teach.udemy.com/ufb-priority-topics/

  • Bella
    Bella Posts: 3,694 traveler rank

    Hi @Ramesh Fadatare
    , thanks for flagging it! I've asked the team for an ETA of when they expect to have the list updated. I'll keep you posted.

  • Thor
    Thor Posts: 2,319 rolemodel rank

    I guess my 2c (counting on my fingers), this is my 6th Black Friday with Udemy.

    My favorite BFs here was either last year (because most revenue, but I really liked the BOGO sale a few years back).

    General BF stuff:

    Start BF prep 3 months before, update courses, landing pages, messages, promos, everything.

    Get new courses out at the latest in late Oct/early Nov, to get those initial reviews before the sale. Hype them before launch if you have a following (also in promos).

  • Bella
    Bella Posts: 3,694 traveler rank

    Hi @Ramesh Fadatare
    , I just heard back from our team that the list was updated today! Once again, thanks for bringing this to our attention.

  • JasonDion
    JasonDion Posts: 260 visionary rank

    @Bella
    , this will be my 6th Black Friday, and I would agree with Thor that my favorite promotion that Udemy did was the BOGO (Buy One, Get One) offer because the way it was executed was well done by Udemy. (This was probably 2019 Black Friday if my memory is correct.)

    For those not around back then, the way the sale worked was that Udemy had their big Black Friday 10-day sale like normal where everything was $9.99 per course. Then, on Black Friday itself, anyone who bought a course got a credit for $9.99 to come back on Cyber Monday and pick a second course using that credit (that's the "Get One" part of the offer).

    What I really liked about this offer is that it was VERY different than other offers Udemy made in the past, or even during the rest of the year). I think this was the only time I saw a BOGO offer on Udemy...and students loved it.

    I know for us, we were seeing that when a student came back to redeem their "GET ONE" credits, they would usually buy another 1-2 courses while there...so you drove the students back to Udemy for a second/third purchase, not just a big buy on Friday, but a follow up on Monday.

    Thanks!
    Jason Dion

  • SebiGloeckner
    SebiGloeckner Posts: 115 storyteller rank

    My best Black Friday was around 2016.

    It was like 11 days and the course prices would increase by 1 dollar each day.

  • JulianJenki396
    JulianJenki396 Posts: 360 visionary rank

    I would probably do buy two get a third free they are only $9.99 and it would really drive numbers as Jason above said

Categories