Tips for promoting my course: Rely on Udemy's marketing or do my own promotion?

Question

Hi everyone,

I've just created my first course on Udemy and want to know if I should rely on Udemy's marketing or promote it on my own like using my network, Linkedin, newsletter etc.

In case of Udemy's marketing, I want to know how effective it is for new instructors. How many and how fast does it bring enrollments?

Please share your pro-tips for launching a course for success.

RonErez · Answer

I mostly rely on Udemy. I am active on reddit but one has to be careful. It's easy to get banned. I don't have a newsletter and I simply don't understand LinkedIn and promotion. Honestly if you actually have a network then I think it's better to direct those students to your own website if it exists. Another idea is to have a YouTube channel and promote your courses but I haven't really done that either. I'm lazy as far as marketing goes. That's one of the main reasons I am on Udemy.

RajuDyapur745 · Answer

I think you should promote yourself. Whatever is possible and wherever it is possible. This will be your organic reach with your promotional link.

How do you know Udemy is going to market (promote through ads) your courses? The effectiveness of this outcome depends on the niche and your offering in the course. If it has the demand, Udemy might promote/market but you have remember one thing that you will be competing with others too.

Share your course on your social media and in your circle including any of your past students.