Hey there instructors!
The second wave of our 9-episode video mini-series is here! This series is designed to help you make your Course Landing Page more discoverable on external search, think Google, Bing, ChatGPT, and Perplexity.
We're releasing episodes in three waves of three, every Thursday. Catch the full series here.
Here's what to expect in this second wave:
Ep. 4: Optimize Your Course Title and Subtitle for Search
Breaks down how to craft a title and subtitle that balance search intent with clarity. We cover keyword placement, character limits, and common mistakes to avoid.
Ep. 5: Three Fields That Tell Learners Who Your Course Is For
Explains how to use learning objectives and target audience fields to signal course relevance to search engines while setting clear expectations for potential learners.
Ep. 6: Write a Course Description That Converts
Deep dive into writing a course description that satisfies search engine crawlers and compels learners to enroll. We cover structure, tone, keyword use, and formatting best practices.
A couple of things worth noting: these are best practices, not hard rules, and this series covers external search only, not Udemy's internal search algorithm.
The final wave drops next Thursday.
We'd love to hear your thoughts, so feel free to share your comments below!
