📣 SEO 101 for Instructors: Episodes 7–9 Now Live

RyanJaress

Hey there instructors!

The third and final wave of our 9-episode video mini-series is here! This series is designed to help you make your Course Landing Page more discoverable on external search — think Google, Bing, ChatGPT, and Perplexity.

Catch the full series here.

Here's what to expect in this final wave:

Ep. 7: Structure Your Course Content for Search
Shows how section titles and curriculum structure can improve SEO signals, and how a well-organized course outline communicates quality to both learners and search algorithms.

Ep. 8: Design a Course Thumbnail That Gets Clicks
Explores the role of thumbnail design in click-through rates, including visual best practices and how a strong thumbnail can indirectly support external search performance.

Ep. 9: Keep Your Course Content Fresh After Publishing
Covers what instructors can do post-publish to maintain and improve SEO performance over time. We include when and how to update CLP content, respond to reviews, and monitor discoverability signals.

A couple of things worth noting: these are best practices, not hard rules, and this series covers external search only, not Udemy's internal search algorithm.

That's a wrap on SEO 101! We hope this series has been a helpful resource as you work to grow your reach beyond the Udemy platform.

We'd love to hear your thoughts, so feel free to share your comments below!

RNA

@RyanJaress Thanks for the series.

Suggestions:

• It would be nice if the SEO quality metric (in some form) for course landing page is added as a column in the Content Quality dashboard. Ideally, Coursera-Udemy could become the maintainer of course landing pages now that LLMs are available and GenAI agreements have already trained on the course content in many cases allowing a verification pass to build more accurate authority. I assume an internal index has to exist which tracks all these defects. But I don't see why leave it so if it can boost revenues? Anyway, I have limited knowledge and information so best leave that speculation there.
• Also an expectation management (when would changes becomes noticeable days/weeks/months) lecture to wrap-up would have been nice with some tools to track if the changes made any difference (in traffic at least, sales is different journey altogether). It always surprises and disheartens me to know that SEO has nothing to do with actual content as such but that's how the business works. 🙃

I seem to have missed the AI search related things, will rewatch to confirm.