Welcome to our new brand!
Hello instructors! Today is the day we officially launch our new brand. You’ve probably noticed already that things look a little different around here. This total refresh of our look and feel was made with you in mind.
We invite you to head over to the Teaching Center to get more details on what’s new, and why we think this makes an even better Udemy for all of us. You can also get our new brand kit for use on your website and social media.
And hey, we would love to know what you think. So let us know in the comments!
Learn more here: https://teach.udemy.com/a-new-look/
Comments
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Can we hear more about the development process? What testing was done on the new logo design, for example? Why is this better than the prior logo?
9 -
Meh…
2 -
Many many congratulations
There are only 2 ways Northward or the Southward
I am glad Udemy is growing with new ideas and changes.
I am happy to share my knowledge with Udemy.
Love and blessings
RK Arora
CWM | MBA | NCFM certified instructor
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All the best and many congratulations for the new look!! It looks more clean and minimal
Much Happiness,
Nitesh Gurnani
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I was trying to download the graphics to replace some old graphics on my website, but I didn't fine a simple logo graphic. Is there a download that we can use?
the "I teach with Udemy" graphic is nice, but it does not include the logo. I would rather have the simple new logo to insert in various places without all the other words.
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Congrats !! seems professional and inspiring
Wish Udemy more prosperity which will result in more development, new ideas and motivation.
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The graphics and color scheme are so vastly different from the previous, it may take me a bit to get used to it, but I like it. Feels a bit cleaner.
What I am really encouraged by though, is the shift in mentality. The wording makes it feel more like a partnership. I look forward to seeing how everything evolves.
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We like the north
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The more I look at the graphics for us to download, the more puzzled I am. NONE of them include the new logo. In fact, they violate the discipline of the logo by using the regular type "Udemy" with a capital U, and never the logo we see in the upper left of this page. Why?
I am not going to go to the trouble of replacing the old logo use on my website until this is clarified. It doesn't make sense to give us graphics that are just verbage and no logo.
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Looks great. I thought that dark mode was on the roadmap. Is that still going to happen?
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@LawrenceMMiller
Let me see if I can find one for you! I agree those should be available to instructors3 -
Honestly, it's upward Arrow only for Udemy and affiliates... Do I need to complete the sentence?
It's instructor who is earning a couple of peanuts for each enrollment.
Changing color, font, style and playing with words would make no difference in instructor's earning.
5 -
Thank you @Fervent
@Jeremy-TBAG
@SamehMakky
@Face_Reading
for the feedback! We are happy to see that you are just as excited as we are!1 -
@Anonymous
Don't you mean A-MEH-ZING?12 -
@ChrystieV
....Not really. Sorry to be the resident pessimist, but it's a branding update. I'm not sure what this does for me, specifically. I mean, I'm looking at the search results for the primary keyword for my flagship course. I'm seeing most of my competitors' courses priced at $14.99, while mine is priced at $15.99. This branding update isn't going to make more people buy my course when similar courses are priced lower than mine.
Looks nice, but, ultimately, nothing that I expect to tangibly improve my sales or grow my presence here. People already know that Udemy is the place to go for cheap courses, whether the branding is green, red, or purple.9 -
I particularly like the idea of "Pointing to the North"
2 -
Nice new branding, definitely represents maturity and suggests ‘clean’ which naturally invokes customer trust …. I prefer this new visual branding over the past two. Great job team!
8 -
Congrats on pulling off a new brand update!
Although, the new logo could be mistaken for a real estate company.
5 -
Instructors: "Udemy, your house is on fire!"
Udemy: "Look at the new paint we got."
Ugh...
4 -
@Anonymous
It’s okay I won’t take it personally!Udemy is investing in a number of programs that are aimed at moving towards delivering greater value. That's inclusive of our differentiated pricing programs which move away from evergreen discounts, as well as this refresh which presents a more elevated look & feel. In fact, we would love some help as we move learners further along the value spectrum, and some of that comes from how instructors think and refer to the platform as well. 3 -
Thank you @Kain_Ramsay
. Your vote of confidence is welcomed0 -
@ChrystieV
... great. I wouldn't expect you to take it personally. I was just hoping for something that provides more concrete help with my business, and provides more of an incentive to expand my presence here.0 -
I will just say this and not comment on the comments of others.
a) I like it. But, I have no confidence in my own "liking" it. I do have confidence that Udemy has employed professionals with deep knowledge of branding and have done the required research so that the choice of this logo and branding is not about the "likes" of any instructor, or meeting the short term needs of any instructor, but is about consumer research.
b) Branding is not strategy, but it is foundational to strategy. Assuming this branding is a positive change, we are looking at only five percent of a strategic initiative to grow the business, and therefore our own revenue. I hope more about the strategy will be shared with us as we go forward.
I know the Udemy team has put a lot of effort into this and should be congratulated. We (most of us) do appreciate your efforts and helpful response to comments.
2 -
Love it. From my millennial perspective, I would buy from this brand over the sloppier logo from before. I hope to see many new students come to Udemy.
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1
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I'm looking forward to exploring the changes. But I would like to comment that the small purple dot by messages on the black background is now nearly impossible to see. I believe it was a red dot before. I was using this indicator to see if I had messages from students.
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@DonnaStellh252
Thank you for this feedback. I'm going to send this over to our product team now!1 -
I saw some testing of the violet color on landing pages a few months back! Now I know what was going on haha! Clearly, this rebrand has been in the works for a while, and has gone through testing with the current user base (naturally).
I love that Udemy is keeping things fresh. When people see fresh branding (logo, colors, tone, etc.), branding that is modernized and keeping up with the times, it lets them know that Udemy is doing the same with everything else on the platform. They think: Fresh branding also means there are probably fresh courses, fresh content, fresh topics to reflect current needs, on and on. It's fantastic!
As instructors, it also lets us know that Udemy is serious about growth. So serious that they rebranded to prove it. Rebranding can be risky, because you lose the logo recognition people had prior; but it pays off when the company is seen as modernized, innovative, and forward-thinking. Which this new logo certainly communicates.
The mark is nice, I immediately thought: upward motion, growth, up-skilling. And the fact that the mark is over the "U" really emphasizes that Udemy is focused on YOUR growth, and up-skilling YOU. My second thought: it may be mistaken for a house. But that was my second thought, not first.I'm certain that Udemy has tested this logo and the brand perception it envokes with users.
Regarding the line "I Teach With Udemy", my first impression was that it sounds like Udemy is just some tool I use to do my teaching (akin to, "I cook with Corningware"). Udemy is a big reputable brand; I want to associate myself with its credibility and prestige. I probably won't use the new hashtag/tag line because I don't think it does that.
The illustrations are very on-trend. That style very "in" right now. I don't know how long that illustration style will be considered the latest trend, but of course, Udemy will pivot as the trends change. That's just how it goes in the design world (same with fashion haha)Overall, I love the new branding. 5 -
Does Udemy teach classes too? (Aside from their courses on how to teach Udemy courses.)
"I Teach With Udemy" sounds like we are partners, sitting in front of the camera teaching together. Or both posting courses to the platform together.
No crit is constructive without improvement suggestions, so...- "I Teach For Udemy" (sounds more reputable to me)
- Or "I Teach At Udemy" (Udemy is an online academy, after all)...
I don't think these would put instructors at risk of sounding like employees, because employees say "I work at Udemy".
I'm sure the rebranding team tried out all the prepositions, but now it's the instructors' turn to have fun doing the same. Obviously, it won't change the hash/tag line, Udemy's decision on that is final. But still, for the sake of discussion about how instructors feel about the line.Since we are the ones who would be using it after all. 7 -
Nice work, Team Udemy... The new branding looks brilliant! Woohoo!
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