Welcome to our new brand!
Comments
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I really dislike this tone of purple
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Some blunt feedback - no offence meant - based on past experience in advertising and PR.,
Udemy is an online operation.
The name itself tells a newcomer (as I once was) nothing at all.
If an uptick is a "universal symbol" I never heard of it until now - and I'm 76.
But it looks good anyway:-)
And I do like the new uptick and letter U identifying my PC tabs.
However, in the full logo, a second line, small font, "online uni" would no doubt help newcomers quickly grasp what the brand is about.
"I teach WITH Udemy" is too vague for those first-time visitors. (My first reaction was "what's a Udemy?")
"I teach ON Udemy" (see the online connotation?) is more accurate if this is intended to be a message from an instructor.
Another phrase for consideration if you want to attract "learners" - "Learn Online - Udemy Uni."
As for switching from "students" to "learners," I prefer "students" instead of this obvious attempt at being "inclusive" and PC... speaking of which, where's the Caucasian - white person - among all those gray-scale images?
As I said, blunt feedback - no offence meant.
Michael Knight.
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My understanding is that Udemy aims to be accessible.
But the violet colour text on black background is extremely hard for many people to read.
This includes the breadcrumb and author links on Course Page headers.
Was an accessibility expert involved in the development process?
As an aside, to me, the colour scheme now looks similar to those sites that sell natural body products. They all seem to use this violet/purple.
Even so, it would be nice if it was readable.
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Purple to me (I'm Italian) represents funeral services... it's bad luck
And... why focusing on new look when there is so much missing on the platform? I can't even have my biography in multiple languages... and instead of delivering those basic and necessary features, you spend time and money on a new look??? New look, same technical problems... what's the point? 5 -
Awesome. Congratulations to Udemy and her great instructors and sudents. Thumbs up. Because the new look reflects freshnes, which has finally made me to arrive at the conclution that I don't need a course update ,but instead an upgrade of my course immediately after publishing the one I am cooking up right now. New is good. Just wish Udemy could see to what majority of us, the instructors, are complaining about; to embrace us with a little more respect, and care about our pains more, motivate us more. The percentage share on revenue seems too low on our side, the instructors, and huge on Udemy side. Either way, I wish us all greater success with this new look.
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They would have been better off spending money on training their awful support people. Do these people even read the tickets that are submitted???
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And hope Udemy turns over a new leave as well on caring and showing it that she cares about her instructors wellness / wellbeing and make us feel less exploited, please.
To the North we move, all we all want is a way forward. Some love, care and respect will go a long way with the new logo and the site new awesome look. There can never be anything glorious as we all grow together, not one party growing at a geometric ratio and the other growing at barely at arithmetic ratio. Udemy needs to just look into the revenue percentage, been a little bit moderate with the percentage cut could go a very long way in making everything better. General more considarate incentive will bring out the best in people, instructors, so certain.
Congratulations to us all, Udemy family.
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Com o fundo escuro ficou marcante, sempre bom mudar o visual.
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I like @LizBrownUX
comments >- "I Teach For Udemy" (sounds more reputable to me)
- Or "I Teach At Udemy" (Udemy is an online academy, after all)...
I wish to add
"I teach online at Udemy"
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I like the new changes. Yes the colors are less soothing but they (along with the font and logo) give a much more premium look and serious feel about Udemy.
I can say now Udemy which was a more casual leaning platform is a more serious upward looking learning platform .The vision matches the brand image now to change the world through learning.
Great stuff Udemy. I hope this will translate to more marketing push upwards to grow the brand .
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As I said on the other thread, many of us were expecting something more concrete ... but I like the new branding and color schemes. I realise a lot of effort has gone into it, and thanks for that !
I only hope this is a start of more serious investment in quality all around !
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Congratulations.. New and fresh look. Super, like the idea!!
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Nice clean look but this was suggested as some great thing or innovation for us.... it is an update in look, some will love it, others will go so what. The colour purple I like and the font is clean.
I went to have a look at the branding ware to update my website and social media. I won't be - sorry but I was completely underwhelmed. I teach with Udemy, and Grow with Udemy. Grow with me. just don't do it for me. Boring looking - where is the logo with the hat or arrow on it? That is a very common one - but I trust your people have tested it thoroughly and students found it made them want to purchase.
I was hoping for genuine innovation.... for example, the App - STILL after all these years, is a second rate experience for students and instructors alike.
Innovations like easy ways to create promotional coupons for multiple courses for those precious two emails messages we can send out to promote our 'wares' - now that would excite me.
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Congrats on the new look! Looks nice to me...
One small note: In the instructor dashboard, there used to be a small red dot just above the "communication" menu item, to indicate there's a new message / Q&A for the instructor. The red dot was very clear to see.
Now, with the new color scheme, this is a dark purple dot over a black background, and is virtually invisible.
I believe the dot color should be changed. I'm not a graphic designer, so not sure what it should be, but I guess a white or light purple will do.
Thanks!
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It would be nice if we could also share the new Udemy logo in our website
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@ChrystieV
Come on Chrystie! This is an obvious and easy thing to correct and should have been done within ten minutes of when the issue was raised. Is anyone reading the comments in this thread?The compilation of graphics that were shared were mostly unusable. They are too wordy, too long, too large and not appealing. The logo is the brand image! Not all those other things.
Yesterday was the day that Instructors were deciding to do something with this branding or not. You people may have worked on this for six months, but you have seconds, minutes, to elicit the behavior you want. You are losing that by refusing to respond to this obvious request, something that should have been the first graphic you shared.
Now or never. Every minute that goes by the interest is being lost!
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@LawrenceMMiller
I apologize, requests like this do take some time at UdemyWhat seems like a simple request for a logo, must go through several departments for approval. I was informed that the logo is reserved for official Udemy communications, which is why it was not included in the downloads for instructors. The only graphics approved for instructor use at the moment are the ones found in the Instructor social media kit. 2 -
@ChrystieV
Absolutely Terrible!This really should be brought to the attention of @GreggC
. This is how fast growing entrepreneurial companies die! "What seems like a simple request for a logo, must go through several departments for approval. I was informed that the logo is reserved for official Udemy communications, ..."I know this is beyond your control, but control is the problem. The idea that for instructors to use and promote the Udemy brand/logo has to go through several departments for approval is insane. It means people are losing the ability to make what are obvious right and simple decisions. That is called bureaucracy! It is a statement that we are NOT partners, you do NOT trust us, and you do NOT care whether we promote the Udemy brand.
We were given a zip file of logo versions (at least 20 of them) like these in the past and we used them and we were encouraged to use them. Now, because you "have to go through several departments" we essentially have nothing usable to promote the brand. In the past it was understood that instructors were themselves a marketing channel that brought students to Udemy, and we did! That is obviously not the assumption any longer.
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Hello. Hello.
Testing. Testing.
Does anyone read me?
The new site is unreadable.
Over.
It seems to me that the pattern of Udemy's communication to Instructors pertaining to new developments is this:
1. Udemy become absorbed in their own introspective self-affirming enthusiasm for a specific idea.
2. They then make a patronizing announcement in West coast vernacular, informing Instructors just how wonderful they are, and just how excited they will surely be, inferring just how grateful they should be for the new changes.
3. Instructors then realize that the changes, whether later proven to be beneficial or not, are a fait accomli, implemented without any true dialogue with them.
4. Instructors are then forced to either give in, or raise objections.
5. It then becomes pot luck as to which, if any, of those objections lead to an adjustment of the implementation.
For example: my objection is - and on behalf of all those who struggle to see I am going to give myself permission to shout here:
THE VIOLET TEXT AGAINST BLACK BACKGROUND IS INACCESSIBLE TO THOSE WHO ARE NOT IN THE UPPER ECHELON OF EXCELLENT EYESIGHT.
Will this change?
Does anyone care?
Or will Udemy soon make another patronizing announcement like:
'We really care about our Instructors' feedback. We are committed to accessibility. Have a nice day and know that you are loved. We hear you. We see you. Even if your students cannot clearly see us'.
And so just in case pot luck is on my side, I'll shout out for all those with less than perfect vision who want to improve their lives though education
THE CURRENT REBRAND OBFUSCATES CONTENT BY USING AN INACCESSIBLE COLOUR COMBINATION.
Have a nice day, and thanks for caring so much.
Meanwhile, a year has gone by since the issue of bogus accreditation was raised. A month since it was raised vehemently and supposedly acknowledged. Yet not even an interim report on what is happening. And that is only one of many issues raised by Instructors which seem to just linger in the ether while Udemy has the great idea of forcing everyone to squint in order to chose a course.
And before anyone accuses me of bad or unacceptable behavior, and threatens some kind of strike, go invest in some visual impairment simulation spectacles, and spend just an hour browsing the site.
I guarantee you too will be shouting before the hour is up.
It is not fun to struggle to see, and it need not be a struggle to learn.
I mean violet on black. Really. Are you that out of touch?
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Speaking of "readable" is it just me, or has the type used in this forum changed from black to grey and smaller? I didn't have to strain to read message. It is not reader friendly.
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It has changed to grey.
Ridiculous.
I wonder how much Udemy have paid their web site development consultants.
I thought of including the issue in my post, but with so many doubts over whether the public facing readability issue will have any impact, I was loathe to stretch my hopes by pointing out how the new faint grey type of the forum is like a passive aggressive punitive poke in the eye to instructors.
But I will do that now while I on it.
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Hello. Hello.
Me again.
Forgot to mention.
The faint grey forum text is inaccessible.
That is hard to read.
That is pointless.
Are you receiving?
Thank you.
We love you Udemy.
We are committed to accepting your changes like good children, even if we cannot read about them easily and have to guess some of the words because the TEXT ON THE SITE AND THE FORUM IS LESS ACCESSIBLE THAN BEFORE THE AMAZING CHANGES that you have made as an expression of your commitment and regard for us and our students.
Thanks for consulting and letting us save you thousands of dollars in fees to a development agency who clearly live in a wonderful ivory tower of perfectly sighted hipsters.
Over.
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Hello @Human-Science
You are not alone in this feedback. We are monitoring it in all channels. We have heard that the purple on black is harder to read, especially in regards to the message notification button. Is there anywhere else on the site that you see purple text on a black background? I would like to send this over to the brand team for you.0 -
@Human-Science
@LawrenceMMiller
Udemy perhaps wants to just create traffic like Twitter and Facebook. They aren't in education anymore. They aren't concerned with their instructors.Coupon code creation links for instructors is just a carrot. They can't use it since Udemy runs campaign throughout the year at lower price than coupon code price. That's the harsh reality. The Game People Play.
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Is there anywhere else on the site that you see purple text on a black background?I think it is the obligation of your development team to identify those styles through a robust method of CSS definitions identification. I do not see that something so significant should be entrusted to an Instructor's manual browsing of an entire website.
Frankly, that solution is even worse than the problem requiring a solution.
If you want to extend you trust of Instructors, may I suggest consulting with them before the event next time, rather than recruiting us to spot every instance of an issue.
Sorry.
I have identified the issue.
But the rest of the work is yours to do.
I am posting in bold to make it readable to those for whom the faint grey is inaccessible or painful to read.
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This is a good and simple test of how bureaucratic Udemy has become. No one with any sense decides to make a web page harder to read... grey on a grey background, for example.
I suppose this has to go through three committees to get a decision (God help us!). If someone could actually make a decision they would decide to change this in five minutes. In another five minutes they could change it from grey to black. Easy, easy, easy. This is a measurement of bureaucracy. If this can't be decided and implemented quickly, we are doomed!
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What did the heck happen to the forum? Why all is grey and smaller now? Have you given the rebranding as a project to some K12 class to save money? This is just crazy
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Congrats on the new look, Team Udemy. Big thumbs up from me.
Smoothly executed too.
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I loved it! So dynamic and fresh...
I would like to use the new logo on my banners and thumbnails. Where can I find the png transparent background version of the logo?
Cheers
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@Human-Science
Our team is working on going through the site. I asked simply because if there was a specific area that you found particularly troublesome I would try to give priority to it. This brand change was a huge endeavour and naturally, we are still working out the kinks. I appreciate your candid feedback and patience!0
