Upcoming pricing adjustments for the Turkish market
Hi instructors,
As some of you know and have mentioned here in the Community, the economy in Turkey has been undergoing steep inflation in recent months. We've been tracking these developments in the news and on the ground with our Turkish team members, as well as hearing feedback from instructors on the declining value of the Turkish Lira.
Our goal with course pricing is always to find the price range and promotional strategy that brings education within reach for learners while maximizing return for instructors and Udemy. We make any adjustments thoughtfully and based on data.
In this case, based on our research and the perspectives provided by instructors and Udemates in Turkey, we'll be adjusting our general pricing strategy in the region to better match the current economic conditions. Starting in January, you'll see upward adjustments of 20-30% in course prices for the Turkish market on Udemy.
We'll continue to monitor developments in this market to determine if further adjustments are necessary to maintain momentum in the region. We appreciate your continuing feedback and your support of all our learners, instructors, and teammates in Turkey.
Teach on,
The Udemy Instructor Team
Comments
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Thank you udemy
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Great to see, thanks!
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Thanks!
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Oh thank goodness. Downward pressure on prices in Turkey and India have been my #1 pain points.
I feel for the people in Turkey though. Inflation isn't fun.
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Güzel haber
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Thanks!
It's January, but there's been no change in prices, when will it change?
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Thanks Udemy team.
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Great news! Thank you
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@Bella
thanks for the update, have these price adjustments already taken place? I still see sales in Turkey for such low prices that my revenue share is as low as $0.63.There's inflation in the US too. Since January many businesses increased their prices. Anywhere from barbershops to grocery stores.
I don't think you can buy a piece of gum for $0.63 in California any more.2 -
Hi @MichaelPog and @MuratARABACILAR, thank you for asking about this!
The pricing adjustments for the Turkish market will be visible on the site within the next week. We will be sharing more information here in the community very soon!
Bella Almeida
Udemy Community
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Thank you @Bella
for the update.Is Udemy planning to adjust prices across the board?
Turkey isn't the only country that experiences inflation. In the US it has been around 6% just this last year but Udemy still prices courses the same way especially during sales. What $9.99 could buy you years ago is not what it can buy you today.
Without price adjustments my courses go down in value month after month and so is Udemy's revenue.
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I completely understand your point, @MichaelPog. We do make periodic adjustments in different markets to adjust for a variety of factors including inflation, shifts in purchasing power, and currency fluctuations -- sometimes up, sometimes down. In general, we only make more drastic adjustments to price floors and tiers (versus pricing for individual courses, which can update more frequently) when there has been a pronounced shift in that market and our data suggests we need to adjust to preserve current or future revenue. While many courses now sell above the floor of $9.99 USD in the US market, we don't have any immediate plans to adjust the overall floor there.
Bella Almeida
Udemy Community
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Cancellation periods also need to be adjusted. People get information and cancel after enrolling in the course. This is ridiculous. The 30-day cancellation period is too long
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Good job Udemy! Thanks
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Hi @Algo4k1v,
I truly appreciate your feedback regarding the refund process - I have forwarded it to the appropriate team.
At Udemy, we want students to be satisfied with their courses, so all courses purchased on Udemy can be refunded within 30 days. That being said, if the student consumed a significant portion of the course, or if most/all course content was downloaded before the refund was requested, the refund request may be rejected. Students who purchase and refund multiple courses over an extended period may also be subject to suspension for abuse of the refund policy.
As a result, we encourage instructors to not be disheartened by refunds, but recommend you continue to take feedback from student course reviews, and answer their questions in the Q&A section to help engage with students who are actively taking your courses. If you see that specific students are abusing the refund policy or any other suspicious student behavior, please feel free to contact policy@udemy.com so they can investigate further.For more information on our refund policy, please click here.
I hope this helps provide some clarification on this, and please let us know if you have any additional questions or concerns!Bella Almeida
Udemy Community
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