👋 Hey fellow instructors!
I’m Shehab Rashad, a consultant and trainer with a background in marketing strategy, digital transformation, and AI-driven business development; currently creating Arabic-language courses that bridge classic marketing wisdom with modern tech trends.
One insight I’d love to share (and discuss!) is this:
❝ Students today don’t just want information; they crave transformation. ❞
In my courses, I’ve found success by combining practical branding principles with marketing tactics to help learners feel the content, not just memorize it.
A few ideas that worked for me:
- Designing learning journeys that appeal to more than just logic, by using storytelling, audio/visual anchors, and real business case studies from the Arab region.
- Leveraging AI tools to simulate real-world scenarios (especially in digital marketing and branding).
- Mixing cultural context with global marketing frameworks; so learners feel seen, not just taught.
💬 I’m curious; what teaching approaches have helped you connect deeper with your audience?
Let’s swap ideas. If anyone’s interested in cross-promotions, collaborations, or brainstorming around course creation in Arabic, feel free to connect!
Shehab Rashad
🔗 My Udemy profile
