I just saw my revenue report. PP revenue is added in the account. Very disappointed to see the figure. This is double digits not even in three digits. Anyone satisfied with PP outcome?
Disappointed over here. PP revenue flat for me from August. And it's less than what I made in PP in September 2024… Not really sure how that happens with so much more marketing of PP this year.
Same. Plus my newest and most popular course in PP has the lowest revenue-per-minute (1/3rd of the others), which I can only assume to be due to PP free trial minutes.
It's baffling that the number stayed so low, and clearly the PP free trial as it exists now is eating into instructor revenue as well.
Why would anyone buy a course when they can take a 7 day free trial, watch your courses in a week, then taking a new email address and watch courses as much as they want for free while we’re getting $0. UB makes sense but personal plan, not so much. I have 0 motivation to create a new high quality course since I know already that I’m going to be paid a lot less than ever before. That means that Udemy will be flooded with low quality short courses that nobody wants to watch.
Why are Udemy doing this? It’s beyond crazy..
EDIT: Yeah their investors are happy now because they see a growth in revenue quarter by quarter but when all the high quality courses will be outdated since we’re not getting paid as we did before, then a lot less people are going to pay for anything = less revenue. Who’s going to create a course that takes months to make, costs a lot of time and money when the ROI is 0.
Same here, no transparency on how our income from PP is being evaluated
Agreed. That’s also something that’s so freaking frustrating since there’s literally no communication or transparency regarding our earnings or how they calculate them. They speak so much about the other things that are not essential, but for our earnings, it’s quiet. I listened to the earnings call yesterday and it’s clear that they only care about their investors and not so much about us which is and should be their core business. Without us, they’re loosing everything. And no AI model can and will replace the human touch when learning someone something.
Not sure investors are happy. Market did not respond well to the Q3 numbers, and questions were asked about instructor churn due to dropping revenue share.
PP numbers flat m.o.m. $114 hardly makes up for the crushing loss from the marketplace.
Udemy stock is getting crushed today. Who's left to buy after their $50 mil buyback?
Udemy should take a notice of this. This Udemy is floating on shoulders of instructors and we can not lift this burden any
It's bad, went from just under 90 for August to under 80 for September, while marketplace is going to be almost 30% less again this month compared to last … What can I say, it looks like this is over. Won't generate more than pocket money for me in the next few months before it dries out completely. Time to move on.
In my case, it's almost 500, but in previous months it was between 300 and 400. It's not a huge increase compared to the marketplace's decline. I'm still not sure if PP will follow a similar trajectory to UB. I remember it also started with low revenue compared to the marketplace, but now it accounts for more than 60% of the total.
Although I don't get any income from Udemy for Business and the Personal Plan I think it is becoming increasingly apprarent that students want more than just an online course. I think Udemy is pivoting as best they can but the market trends and consumer behavior is just shifting too quickly.
One way around this is for Udemy or us as instructors to teach online courses with real time feedback. You enroll as many students as you can realistically help per hour and interact with them. I believe that is one of the ways through all of this. There is just too much noise in out there these days and people crave authenticity and they want to be part of a community.
Not just sold another monthly service plan or unidirectional teaching system that leads them to a vapid experience.
$18 from PP but $2000+ from the marketplace ( ie non- PP)
The way they break this down just looks brutal. I wish I got 2,000 share lol. Mine went down 150 from the previous month. This was suppose to go up to make up for less focus on marketplace sales? What gives? This screenshot is for my masterclass course that does well on marketsplace (well, used to do well) Is udemy ok?
@ZaneVella we need you kind input on this thread. We all are disappointed and looking for some positive news and motivation.
It does look brutal 😐️
the sharing was 50% in UFB but now it's 15%
@LindsayMarsh I had the same thought when looking at my PP revenue. We're seeing here directly into the percentage reduction, which is also true for UfB.
At 50% it felt fair. We supplied the product, and Udemy provided the platform and marketing.
When it first dropped, the question for many of us was the value we had in continuing to market to a large crop of existing students. That was still worth it.
Now at 17%, soon to be 15%, Udemy has forced us to ask ourselves if they are truly providing $2,000.00 worth of value, and we are providing $438.00.
I think we are seeing the effects of Udemy focusing on the macro (customer retention), while ignoring the micro (instructor incentives). It has helped make them profitable, but they are breaking their supply chain (us) which will hurt them.
At the macro level Udemy is currently ok (profitable), but that won't last if the suppliers of their product walk away.
Hi, I mean that of all my income, UB accounts for more than 60% and the marketplace a little less than 40%.
Comparing Sep 2024 vs. Sep 2025 (My biggest course in PP)
I think most of the PP "sales" over the past month(s) have been free trials. Hopefully those free trials turn into paying subscribers. I'm interested to hear from Udemy on the conversion.
2024
2025
2026??????
$16,743.06
$14,248.84
$2,563.49
2027
$3,031.80
15.00 %
$17,173.87
85.00 %
$20,205.67
100.00 %
2028
$3,589.21
$20,334.52
$23,923.73
2029
$4,250.30
$24,086.02
$28,336.32
2030
$5,035.60
$28,535.76
$33,571.36
So true bro. I was planning to upload 8 new courses on Udemy. But after my recent experience here i have decided not to do so.
Hello Chris, Do you promote your course online? I mean how did you got this much of revenue from market place? It was by your own promotion or was it from Udemy Organic?
All Udemy
That is even more brutal to look at. well it looks like you are making udemy a lot of money there. Our share is shrinking.
Should we take our courses out of PP?
What view is that, @KylePew - I don't know I've seen a layout like that.
This is a nightmare. Happy Halloween. I'm so disgusted - can't believe the constant stream of bad news I keep discovering… It's just one thing after another. My PP is pretty flat, actually down about $50 month over month… not a good sign.
I think the PP report numbers are causing it to sink in just how ridiculous 15% is for what Udemy is actually providing.
Say over a year a course brings $100,000 USD in watched minutes. The instructor gets $15,000. $85,000 in platform and marketing costs?
You can host yourself on other platforms that do everything Udemy does (except marketing) for $2400 / year. Is Udemy providing $80,000 USD in value in that case?
The question is are we even allowed to remove courses from PP, has anyone ever done that before? Because it doesn't seem that it's even possible like with UB Courses. and quite frankly even if we could remove our courses from pp then this might trigger other outcomes like possibly the course going down in ranking potentially.
I’ve been patiently waiting for the past two months to see whether PP revenue would compensate for what I usually earn from the marketplace. But after reviewing this month’s PP income report, it only confirmed my theory.
Think of it like an all you can eat open buffet, people can sample everything, so they’ll often watch just 5% of a course before switching to another.
When a student purchases a course directly through the marketplace, it means they intentionally chose it from thousands of options, which typically results in higher engagement and watch time.
Now, with PP students having access to the entire collection, and worse, being able to start with a free trial, engagement is bound to stay low unless something changes dramatically.
On the bright side, around 60% of my audience is organic and made up of loyal students. I still generate 40–50% of my income from my own promotional emails, especially since I stopped giving out free coupons two years ago.
But for instructors without an engaged student base, I think revenue will continue to decline, likely dropping into the three-digit range, especially for non-AI-related or non-trending courses.
I would also like to add, that it would be prudent for instructors to start looking for what they can do to earn more revenue from their content, because from the looks of things, AI related courses are the only thing that seems to sell right now since everyone is seeking those skills, and two is that the sooner one can adjust to this new reality the better for mental health.
PP would just not replace the income from marketplace, and I think that it's clearer than ever right now (Since my pp results seem to be same as last year even with all the heavy pp promotion going on)
I think that instructors who relied completely on udemy marketing for sales are taking a big hit right now, especially since they haven't worked on their promotional email strategy.
I looked at the stats and I noticed that 40% of my overall lifetime udemy sales come from my own promotional email marketing, and believe me it's not low because it's in the 6 figures.
I honestly confess that if most my sales depended on udemy marketing, then I simply would not know what to do right know, and my heart goes to instructors going through that.
I can only keep this business live because of my own marketing efforts, and I have never made substantial money from UB either since they never considered my courses to be UB Material anyway. So most of the month I have had to hustle most of my sales.
So, I Think that it was positive that I was not heavily promoted and had to rely on my own marketing.
Let's look on the bright side: I think we all have a lot of content that we recorded, and I believe it's now time to go ahead and seek ways to monetize it whether through coaching or marketing through other means, or completely switching to the freelance model and to sell our content creation skills.
Finally I would say that my revenue overall dropped 20% compared to the month prior to august which is not bad, but believe me that it took me 3 times more hard work to keep it up at that level.
I firmly believe in the release a big masterclass once every month or two, and launching big marketing promo for that specific course for a month or two, and that's how I am able to keep my udemy business healthy.
Just thought this strategy of mine might help some instructors.
yes, that's the bigger point. the percentage is just low for the revenue from pp to make sense or to even replace a fraction of the marketplace revenue.
Ridiculous. So much marketing and noise about Personal Plan. My revenue from PP is down by $100, and Marketplace is down even more.
Udemy is really killing it. Sadly, I mean it quite literally.
I would like to know as well!
No, they are NOT providing anywhere close to that value. They haven’t been in quite some time.
Go to the REVENUE REPORT and select the PERSONAL PLAN or UDEMY BUSSINESS tab. You'll then see a break-down of revenue for each course, click the DETAILS link on the right for the course you want to see the break of.
