Hello everyone,
I have a question related to keyword research and content planning for educational platforms. Recently, I noticed that branded keywords such as MyTime Kroger receive a lot of search traffic because users are actively looking for login help, schedules, and employee guidance.
My question is:
When creating educational or informational content, how do you decide whether to target branded keywords like MyTime Kroger versus more general keywords? Do you rely on search intent, competition level, or user behavior patterns?
I’m trying to understand how experienced instructors analyze keyword relevance so the content remains helpful, compliant, and valuable rather than promotional. Any advice or tools you personally use would be appreciated.
Thanks in advance for sharing your insights.
