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First course just published: looking for honest feedback on my landing page and promo approach

AlaaA

Hi everyone,

I just published my first course, AI for Engineers. It teaches practicing engineers how to use AI tools like ChatGPT and Claude to speed up real work: calculations, technical reports, code for data analysis, and design reviews. No programming background needed.

I'm at single-digit enrollments, and I'd rather fix the foundation now than push traffic to a weak page. Three questions for experienced instructors:

Positioning: "AI for Engineers" covers a lot of ground. Would a narrower title, such as "AI for Mechanical Engineers" or "AI for Engineering Reports", convert better? Has narrowing worked for you?
First reviews: Did free coupons to a targeted group get you honest reviews faster than discounted paid coupons?
External traffic: For a professional audience, did LinkedIn outperform YouTube for your first 100 students?

What I'm testing this month: sharing short "AI did this engineering task in 5 minutes" demos on LinkedIn, and reaching out to engineering groups and alumni networks.

I'll report back with numbers so other first-timers can learn from it.

Course link: https://www.udemy.com/course/ai-for-engineers-from-raw-data-to-decision-ready-results/

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Comments

FrankKane

Yeah, I think you need to niche down and define that niche better on your course landing page (CLP)

For one thing I think you have it miscategorized - it's under "Office Productivity / Microsoft" where you're mostly in with folks looking for advice on using Excel or Powerpoint better.

But your title is the real problem - you're going up against the ten jillion "AI Engineering" courses that are already on the market with they keywords you've got. Your instinct to be more specific (AI for mechanical engineers, electrical engineers, etc.) would probably help the right students find your course. Think about what they would be specifically searching for and work that into your title and subtitle.

I've had good experiences on LinkedIn, more so than YouTube, for promoting my stuff. But I've been grinding for years to build up a following of 50,000 or so there; it's a journey.

Also it is pretty obvious from your promo and preview videos that the course is a faceless AI voice narrating over slides. Unfortunately that is going to be a turn-off for a lot of prospective students. Courses with humans tend to do better I think. There's room for improvement in creating a visually grabbing course image as well that conveys what your course is about. Again it would be better if it had a real face in it.

Mike Pritula

Frank covered the title well, so just two things from my side.

On the category: I publish AI courses for specific professions (HR, sales, managers), and the rule that works for me is simple. The subcategory is whose job it is, the primary topic is the skill they search for. So an AI course for engineers belongs where engineers browse, with AI as the topic, not in Office Productivity.

On the first reviews: when I ran my first course I made plenty of mistakes with slides and delivery. People forgave all of it because the tools were ones they could not get elsewhere. Your "AI did this engineering task in 5 minutes" demos are that kind of content. I would put one of them into the free preview, not only on LinkedIn.