How can I market my course?

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Comments

  • NafiulAlamNayem
    NafiulAlamNayem Posts: 17 trailblazer rank

    Definitely, it was a great post and you are awesome. Thanks

  • DavidThabet336
    DavidThabet336 Posts: 8 researcher rank

    These are great advices

    Thank you so much

  • RKArora
    RKArora Posts: 18 trailblazer rank

    wonderful suggestions Dear Larry

    i have just started 2 days back and was trying to send a message through announcements but could not find thw way.

    Can you help me fix the issue. I am not sure its activated to me or not?

    with best & Kind Regards

    Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy

    God bless you Sir

  • LawrenceMMiller
    LawrenceMMiller Posts: 2,225 rolemodel rank

    I don't know the answer to either of these questions.

    You can always contact support@udemy.com for help.

  • Elshahawy
    Elshahawy Posts: 1 observer rank

    Just at the right time for me. Many thanks

  • IrvineMakoni
    IrvineMakoni Posts: 6 researcher rank

    Great advice here, thanks Lawarence for sharing. I will definately be applying these marketing tips.

  • MahmudShuai679
    MahmudShuai679 Posts: 2 researcher rank

    this is really informative. thanks.

  • MahmudShuai679
    MahmudShuai679 Posts: 2 researcher rank

    not a bad idea

  • .
    . Posts: 163 storyteller rank

    to be honnest, I found most of what you said a total waste of time. I have no idea why so many people here clapped their hands.

    You find tones of exactly the same banalities on the net, just do a google search :(

  • LawrenceMMiller
    LawrenceMMiller Posts: 2,225 rolemodel rank

    @Cristi S.
    I wrote the original message a couple years ago, to be helpful to new instructors. I didn't write to win applause from you or anyone else. Obviously, it was helpful to a good number of new instructors. If it wasn't helpful to you, that is fine.

    Perhaps you can share your own more brilliant and creative ideas that have helped you be a successful instructor.

  • PhoebeJaspe
    PhoebeJaspe Posts: 8 researcher rank

    Thanks for this.
    I recently just published my first course featuring a Games Writer, 3 students so far. Just wondering how I could increase sign-ups. It's about Narrative Design and Games Writing.

  • OlivaFrancis
    OlivaFrancis Posts: 5 researcher rank

    Thank you for sharing this is a very informative post. I have been doing several Facebook adds and I have been battling with whether they work or not.

    @LawrenceMMiller
    wrote:

    Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.

    I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts.

    1. First and most important BE an expert in your field of knowledge. Read, study, and demonstrate state of the art knowledge in your field. If you aren’t this… nothing else is likely to work.
    2. Be sure that your course landing page communicates your expertise… “Why should I listen to you?” And, be sure that your course landing page communicates the “benefits” of your course, not merely the “features” of your course. Benefits are how this course will personally benefit me. Customers buy benefits, not features!
    3. Remember that most of your future students will be on Udemy searching for something. That “something” are key words that they will put into the search bar. Think carefully about the key words your future students may be searching for and be sure they are in your title and/or your subtitle. This is how students will find you.
    4. Your promo video is what catches students after they land on your page. Spend ten times the amount of time perfecting your promo video as you do on any other lecture. State the benefits of your course, your qualifications, and invite them to join you. These are more important than outlining all the topics (features) of your course. Also, remember that buying decisions are not simply “rational” decisions; they are emotional decisions, and that is about how you make them feel!
    5. Be your own “brand manager” and build your brand. Brands are built over time by building trust in your marketplace. Brand value is created by being trustworthy, creating consistent value for your customers, over time. The most successful instructors are focused on “marketing”, not just “selling.” Know the difference.
    6. Identify Facebook and LinkedIn groups related to your subject matter. Join them. Participate in discussion.
    7. Demonstrate expertise by publishing a blog/website with your biography, articles you have written, a page for your courses, and regular blog posts that are educational, value-adding posts. You can see mine at ManagementMeditations.com. It is only one possible model, but I am sure there are better ones. Google the names of some of the more successful instructors and you will find their personal websites.
    8. Then, share these blog posts or articles with all relevant groups on LinkedIn or FB. Your LinkedIn page should have articles by you, on your area of expertise. Prove that you are a “thought leader” in your field.
    9. Build your own email list be capturing visitors to your website. I use Sumo, but there are other WordPress plugins to do this… oh, use WordPress for your blog. You don’t have to be a web development expert to create a WordPress website.
    10. Your Udemy students are your own mail list in that you can send both educational and promo announcements. As you build the number of students there is a multiplying effect when you share what you write.
    11. Develop additional courses in your area of expertise. The more courses you have the easier it is to launch a new course by marketing to your current students.
    12. Obviously, do a great job of developing your on-camera presence and your courses. Engage in continuous improvement. Alexa Fischer’s Confidence on Camera course is excellent for improving your on-camera presentation skills.
    13. Develop a YouTube channel where you can upload the introductory lecture(s) to your courses and include a link, with a discount coupon, to your Udemy course.
    14. Develop a Facebook discussion page for your students and to publish articles (the same ones as on your blog page and LinkedIn page.
    15. Watch Scott Duffy’s course on Udemy SEO Marketing.
    16. It is a consensus of experienced instructors that paid Facebook ads do not work.
    17. Do not give away of free courses or thousands of free coupons. Those who take these coupons are not likely to go through the course and are likely to leave poor reviews. Give away a few free coupons to those on your personal FB page, those who know you, and may go through the course and may give a good review. This is something to do only at the first launch of a course.
    18. Do not even think about purchasing reviews!!! They are now spotted and removed by Udemy’s Trust and Safety group.
    19. Have patience… you are building a business and like starting any business, it is not a get rich quick thing. It takes patience and persistence. Udemy is not a path to quick riches and it is not “passive income.”

    The above is only my advice, but informed by the experience of many other successful instructors,

    Larry Miller

  • JasmineBayer
    JasmineBayer Posts: 58 storyteller rank

    Thank you so much ! I needed this :D God bless

  • WokStarEleanor
    WokStarEleanor Posts: 2 researcher rank

    Thanks Larry for these very helpful tips. I'm going to put some into practice and see better results.

  • GavinHain
    GavinHain Posts: 4 researcher rank

    Great advice, that helped a lot as I have been making courses for the last 3 years and there are a couple of things you mentioned that I haven't been doing 🤙🏽

  • DrAjithP_15
    DrAjithP_15 Posts: 15 traveler rank

    Goodone.. thought provoking and indeed useful..

  • RicardoStephan
    RicardoStephan Posts: 4 researcher rank

    Superb article. Thanks a lot. I really needed those information.

  • LongNT
    LongNT Posts: 13 traveler rank

    Hi Susan,

    I am currently using Facebook ads and honestly it doesn't work. Although there have been hundreds clicks on my course's link but none of them purchase it!

    Most of my students come from the affiliate marketing program.

    Could you explain me any reason why FB ads don't work?

    Or we cannot trust FB on the statistic number that they show us?

    Many thanks.

  • Pearl_Escapes
    Pearl_Escapes Posts: 6 researcher rank

    Thank you - just got my first course approved today! I have a lot to learn and I know that marketing is one of my weakest areas - so thank you so much for this!

  • VinodCumar
    VinodCumar Posts: 17 trailblazer rank

    Wow, Sir! Thanks

  • Ranjithvasudev
    Ranjithvasudev Posts: 26 trailblazer rank

    Hi @LawrenceMMiller
    ,

    Inspiring...!

    Thanks for sharing insightful bulletins 💓

  • MotionRoyals
    MotionRoyals Posts: 4 researcher rank

    Great. Thank you for Sharing.

  • Husseinabed694
    Husseinabed694 Posts: 5 researcher rank

    Thanks for this post

  • JBalajee
    JBalajee Posts: 1 observer rank

    Thank You

  • Martin-Conneely
    Martin-Conneely Posts: 5 researcher rank

    Hi Larry,

    Thank you so much. It is great to get this kind of information.

    Marty!

  • Partha1981
    Partha1981 Posts: 3 researcher rank

    Thanks a lot Lawrence for this amazing list. Very kind. of you. GOD BLESS

  • drkeshavmohan
    drkeshavmohan Posts: 23 trailblazer rank

    Very valuable advices.

  • iTAS
    iTAS Posts: 41 storyteller rank

    Dear @LawrenceMMiller
    ,

    Read every point clearly and thoroughly. Well explained and as a new instructor, learnt and understood many things to take care while creating our further courses.

    Thanks,

    Aadi Puttaswamy

    Founer, iTech Analytic Solutions

  • DrAnamZahid
    DrAnamZahid Posts: 1 observer rank

    Soo nice.. thanks for your guidance! :smileyhappy:

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