How to gain potential students before you publish!

Early on I spent 150 hours to create my first course, recorded, edited, uploaded over days and then 2 days later It was live! I was so excited and then refreshed, refreshed, refreshed finding the next day I had no students. Seems silly now 5 years later, but there are ways to build hype, start marketing and gain a following before your course is live with little to no money.

Here's my short list of how to have students ready and eager to sign up before it's even live.

-Create a website. There are cheap and even free options through sites such as Wix and Squarespace. Start collecting e-mails from potential students early on.

-Grow (or start) your social media following. Create new accounts (not your personal one) for your business; Facebook, Instagram, Twitter, YouTube, etc. I even have a Pinterest and Soundcloud!

-Use hashtags, if you are not savvy about this a simple idea is to go to your competition and see what they hashtag as a starting point. I created notes with the list, so I can cut/paste when I post online fast.

-Gain Relationships: On social media, begin following those in your field, colleagues, and wherever your potential students are hanging out online. Many people join Facebook groups in their field and find this very helpful

-Interact, don't just post your own material. Share other posts, have genuine discussions, post (appropriate) memes and build genuine relationships with both potential students and potential referral sources that are two-way relationships.

-Be authentic! No one likes to have someone immediately sell you something or feign conversation to weasel into a sales pitch. Engage in real conversations, answer questions and be a member of a group long before any sales tactics.

-Update your Linkedin and any professional sites with your new business name and plans. Join those groups as well and stay engaged in conversations.

-Set a launch date even if it's a few months out. Build hype by adding to social media posts "5 days to go- home stretch!" Make sure this date is realistic, no one wants to be excited to start something tomorrow to find out it's not ready for 5 weeks.

Interested to hear how others build momentum before launch. There's so much that one can do beyond hitting record to create a successful course.

There are also many Udemty courses on this subject including ones by Phil Ebiner, Louise Croft and others that I have found very useful and some of this information is from.

Alicia

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Comments

  • Hello @AliciaPaz
    ,

    did you experiment your technique ? can you share your result ?

    In my opinion, I think it's a wast of time for the gain of new student, I think that didn't worth it. Personnally, I create a course with any teasing and when it is just published, I send an email promotion to my list, I send a Udemy promotional annoucement to my students concerned and finally I tweet and post on my facebook page.

    Soon, I will try to make a couple of videos on Youtube like "tutorials" and share the course link in the description to learn more (I don't experiment yet, I'll do)

    Thanks for your sharing :)

  • AliciaPaz
    AliciaPaz Posts: 294 visionary rank

    Hi Axel,

    Yes, I had students ready to sign up for my last class after not having made a course for 4 years. How did you gain an email list to send promotions to? Maybe I should add this is information for brand new instructors with no previous courses or social media presence.

    I have a number of YouTube videos that are tutorials as well as the landing page for my course.

  • Okay, did you sell your course at 10$ or more with your students ready to sign up ?

    I gain this mailing by adding a link to my newsletter in all of my youtube videos.

  • Good idea with the youtube videos. I sold my course at I think $39.99 (I since changed the price to higher) to the initial group of students.

  • That's a great idea, I never thought but before but makes a lot of sense plus brings in return students likely to give good reviews and feedback before it's public. For my next course, I will for sure use this tactic with my veteran students.

    Thanks.

  • I once created a google form survey and added an option to be notified of any upcoming courses. I shared that form with a group of forum users and have several uptakes.

    Although it worked, I am aware that now GDPR has changed and you would need to look into what is considered 'allowed' regarding capturing and storing email addresses.

    Hope it helps? Thought I would share ;-)

  • Excellent idea Robin, I like the idea of being notified of upcoming courses.


  • Wow I almost like your list better than mine! These are all great ideas both before and after launch.

    I had great luck with asking students and former students of other courses for feedback to create my course and then has students lined up awaiting the grand opening.

    Great job and keep it up!

  • Hey Jerry,

    Great post ...thanks for all the tips. I am curious on one point you mentioned as I am looking at it also, Clickfunnels. How do you plan (if you can share) to use Clickfunnels in coordination with Udemy? Do you already sell something via Clickfunnels and are just planning on using the list generated from there as a “go-to” when you course is done?

    Always looking for new ideas on how to create & market oneself; thanks again for the inputs.

    Todd

  • Lizzy
    Lizzy Posts: 162 specialist rank

    Hi Jerry Thanks for all the tips. You sound really genuine about helping your students and I am so supportive about artists getting all the help they can. Artists make the world a better place, so I think it's awesome to create a community to support them.

    I feel creatively challenged making my first Udemy course (and have no art skills!) but I'm also super excited about it.

    Your comment on recruitments to Facebook is also encouraging because I have avoided social media. (I know ... in the end, if you can't beat them join them). But now I am looking forward to using social media because you can make all these new connections out across the world. I hope I can also get some followers and I will be following your suggestions. That's so impressive to get to 2k followers on facebook so quickly.

    I was just wondering what your contest involved. But I'll check all the answers in case you already said.

    Thanks so much!

  • Lizzy
    Lizzy Posts: 162 specialist rank

    Thanks for all these suggestions, Alicia, really great ideas. For a newbie to social media, I really need these kinds of tips. :smileyhappy:

  • Thanks for the great advice!

    Best,

    Sally

  • What a wonderful idea! Thank you!

  • I have not had a private course in a while, but I think it still needs to be approved by Udemy and then you can have a private course (which you can make public later if you choose to.) It works similar to how Youtube allows you to post private videos where in order to access you need the link and its not searchable.

    Much lower tech, but last year I put my videos on Dropbox ($9.99/month) and had former students give feedback via a Google form while I tweaked the course and waited for approval on Udemy.

  • Thanks, @AliciaPaz
    ! That's great advice!

  • My idea is to make the course "FREE" until you get some reviews. The reviews I mean organic only, after that you can switch back to PAID

    But I think , this can be done only one time

  • You probably already have some mailing list and courses with students where you can make promotiobal posts.

    It would be much more helpful if you could share:

    - how you created your newsletters and how you got students follow you

    - what promotional activities you did to your channels(newsletter, YouTube channel, Udemy course landing and etc.)

    Thanks

  • Zine
    Zine Posts: 19 traveler rank
    Do you get your beta testers a free access to the course or a discount ?
  • Thanks for sharing such great ideas! I also want to send a google doc survey to my students to see what other courses or topics they would be interested in.
    My question: Would it be allowed to require them to fill in their email address in the Google form?
    I image this would be against Udemy's policy.
    Thanks!
    Loretta

  • How has the free to paid worked for you so far? I have one free course which in some ways is a smaller intro to a longer course coming and I find it has received more mixed reviews with no feedback beyond stars than my paid course. But I also now have more students, a second live course (others are private,) and an audience that if they like my course hopefully will sign up for paid ones- I did get 3 sales on my paid course of free course students on my first day of the free course! I am constantly debating moving it to paid and see if it gets paid students and better reviews. It's a 1.5-hour course where my others are 6+ hours, so it could also be seen as less valuable. I know the general conscience here is to never have a free course, so wondering how it has worked so far.

  • Lizzy
    Lizzy Posts: 162 specialist rank

    @AliciaPaz
    wrote:

    How has the free to paid worked for you so far?

    I am following your free DBT course and enjoying it. I think you've been generous to share such a detailed course for free, so thank you for making all this information available. You are very likeable on the videos, authentic and clearly spoken. I hope you have great success with your paid courses.


  • Wow thanks @Lizzy
    for the compliment it truly both kind and inspiring. More DBT to come in 2019!

  • I've registered as an instructor months ago and still can't put myself together those 100 hrs to get it all done and launched. U actually gave me the road map :) Startt building the hype then i'll be forced to wrap it all up, thank you Alicia

  • facebook groups are a good option and daily upload some new content

  • Excellent tips.

    Many Thanks

  • Nice post! Congrats!!!