I have watched the next Udemy webinar.
Understand that not everyone has time for 1h video
So I just wanna share some statistics facts with you.
It can help you in creating a new Free or Paid course... To analyse the TOP courses. And be more effective like platform instructor.
Udemy learners use multiple devices, so my idea to record also a zoomed screen for mobile. Also the value of video is to teach. Need to think every time what student can take from specific lesson
Udemy find stundents in Google like a main search pool. So use trends and SEO helps to understand if Google already have some courses in TOP 10? Than need to analyse why they are popular. And compare with SERP of udemy.
Sure its basics that need Plan. But nobody know what plan is better and why? My idea is simplest you have is better for you. "Bad plan is better than no plan"
Keys to understand like a student. Its very obvious but think that helps to create a Course description. To motivate student, to inspire and to believe in that he change life after the videos...
Before creating a Course, think on demand of videos. Are they really helpfull? What is level of student. Why you are better than competitor. Try to write that in Excel and to write down main points for cool description on Course page.
If you like the slides, let me know and I can continue to update that Topic
Have a nice analytics and fun sundays....
Hi @learnwithyan Happy Saturday! 😊
Thank you for taking the time to share these tips that were covered in the webinar. It will be helpful for instructors who may not have time to watch it complete.
Best regards to Ukraine!
Market insight tool + Google trends helps to understand 2 key things:
1)Is your topic is needed on Udemy
2)What country its releveant.
All of the above is aimed at students who when they enrol want to watch the course. And they enrol BECAUSE they want to watch the course.
I have 40,428 active learners. They average 33 minutes a YEAR. Those figures are inflated as some press Fast Forward and complete a 100 hour course inside 15 minutes.
I have 160,000 individual students (not enrolments, students) who have never ever watched anything.
So - why do they enrol?
a. free coupon
b. special promotion
c. Udemy promotion (sale)
d. they intend to watch one day
e. the Completion Certificate
f. the Diploma awarded if they finish (fewer than 20 students have achieved the Diploma)
Of the above perhaps worthy of attention is the Completion Certificate as that has the name of the course on it. I had an A level Business Studies course - aimed at 16-18 year olds in school. I changed the name to pre-MBA (which of course is true) and sales rose quite considerably as the Completion Certificate has on it 'MBA'.
Other Instructors have a course that is 'Internationally Accredited' and worryingly, Udemy allows this. I am on a course that is Internationally Accredited. Within 10 minutes I was able to print my own certificate - in any name I wished - saying I was an Art Therapist. (Normally takes 4-5 years). I checked the International Accrediting body as they're based about 10 miles from me. They accredit ALL your courses for a flat fee. I've met students who think they're a qualified Child Psychologist, qualified Art Therapist and a whole host of other 'qualified' titles because the course is 'Internationally Accredited'.
I won't go down that route but some Instructors do and I am sure it boosts sales.
In fact in one of the Internationally Accredited courses a student raised the question in the Q/A as to which country accepted this International Accreditation.
His post was deleted.
So, what's in a name is very very important as that's what goes on the Completion Certificate. Exactly which route you decide to take is up to you.
I must go now as I have an hour and can do a COMPLETE EMDR Therapy course in that time. Later - if I have 44 minutes - I can get a Child Psychology Diploma which "Be able to practice professionally as a Child Psychologist". I could get both if I fast Forward, of course. Two different Accrediting Bodies, both International.
Practice tests and coding exercises helps to boost the course.
Many voices tell me that udemy learn cost nothing because of lack of practice. Youtube is same - no practice. So 4-5 lessons helps students to dive deep to the code and practice
In coding courses and also where docs are showing to the student, need to think about
the display resolution. If you can zoom in your screen, just do it.
Some my friends watch udemy on iphone so its really important to help them also.