When opted into the Deals Program, our pricing system generates course-specific floors and sale price ranges according to each course’s actual sale data. If your course’s revenue is maximized at a higher price point (balancing conversion rate and paid price), over time, the system will move it toward that higher point. If the data suggests your revenue is better maximized at a lower point, then it will sell for a lower price.
Each sale is also a little different. A standing offer to get new users to sign up will have different price ranges for all courses than the global Black Friday sale, which will be different from a general sale in a specific country market, etc. So it’s likely that over time, you’ll see a variety of price points for your different courses depending on their performance, the particular market, and the particular sale. More information regarding the Deals Program is available in this Help Center article.
My recommendation will be to stay on the Deals Program, because we have a marketing team who put a lot of effort to offer your courses in the marketplace and you can still market your courses using your referral links and you should be getting the 97% of revenue share on those enrollments.
Please note that you may opt out of the Deals Program at any time. Instructors can still participate in the marketplace without opting into promotional agreements.
I hope this information is helpful. Please feel free to follow up with any additional questions or concerns and we’ll be happy to help.