How to define your target audience?

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Bella
Community Manager
Community Manager

How to define your target audience?

Before you start creating your course content, it is important to dedicate some time to think about who your intended learners are.

 

A few simple questions can help you do this:

  • Who are they?
  • Where are they?
  • What do they need?
  • What are their goals or challenges?
  • Why do they need it?

 

Having a good definition of your target audience will help you improve your marketing strategies, such as:

  • Developing a language and identity that is in line with your audience;
  • Creating your learning objectives
  • Defining your communication channels;
  • Producing relevant content for your target audience;
  • Knowing how and when to offer promotions;

 

Learners are more engaged and motivated when courses are tailored to their specific interests. Keeping your audience in mind when creating your course will be essential to its success on Udemy.

 

For more guidance, learn more about how to define your audience in this article and

How to gain potential students before you publish! 

 

Already a published instructor? Contribute to this discussion by answering:

How did you define your target audience? What are the advantages of doing this?

9 Replies

That was helpful, thanks....

Bella
Community Manager
Community Manager

Glad to hear that this information was helpful to you @RoyChambers395! Thanks for the feedback and best of luck with your course!😊

I love this 😍

BABS
Bella
Community Manager
Community Manager

Thanks @Babarinde Olumide ! All the best with your course!

Thank you Bella, I thought long and hard about this point, before releasing my first course.

l tought what l gennarly teach to all beginner students who come to me to learn the Tabla drum, as l thought it is a good place to start as my next crouse will be learning a specific rhythm with all its developments. This rhythm is one of the most popular rhythms played in Indian music. I am about to release this part 2 course in December and hope that Tabla students enjoy it.

Bella
Community Manager
Community Manager

Hi @MendiSingh it is definitely an important part of the course creation process! Knowing who your students are and how to meet their needs and showcase the value of your course is key. Well done for taking your time to figure this out and best of luck with your new course in December! 😊

happpuy Christmastt and NEw Taeaching yeahhr.....

@Bella  SPECIAL THANKS TO YUO (@BELLA) BECAUSE YOU SHARE GOOD SUPPORT TO MANY NEW PEOPLES OF THE UNITED UDEMY COMUNITY (UUC)......AND I HOPE SOME ONE WILL SUOON RELIKE MY POST .....BCZ MIEN ENANGLISSHE IST  POIOOOR....

صحيح 

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