Most instructors here aren’t marketers, so what they do is try to run ads to cold, social media traffic. They then can’t figure out why the ads don’t work.
What you need to do when using Facebook ads is leverage remarketing / retargeting campaigns. Simply running an ad on Facebook begging some stranger to buy from you isn’t going to work - and even if it does, your profits won’t be high enough to offset ad costs.
Instead, drive traffic to your own website via the bonus lecture. If you install your Facebook pixel on your site properly, you can build a Facebook audience of people who have visited your site from your Udemy course. These people are buyers who already trust you.
As your audience grows, you can retarget them with Facebook ads. Since they are already familiar with you, they are more likely to buy.
You can also run cold Facebook ads simply to drive traffic to your site (maybe to read a free article). These people will also be added to your Facebook audience.
To be successful with Facebook ads, you need to take a multi-layered approach.
