Pricing a Udemy Course

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I am about to publish a course which will be about 30-hours in length. I was planning on pricing it at $199.99.

When I see courses deeply discounted, like a $199.99 course selling for $11.95, do I create the discount or does Udemy do promotionals automatically? Or do I need to opt into some promotional choice when I publish?

Thanks in advance for the answers.

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  • Abbie
    Abbie Posts: 3,191 researcher rank
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    Hi @CharlesEBrown
    , instructors are given the option of enrolling in Udemy’s promotions and marketing program when they apply to become a premium instructor. You are not obligated to enroll if you don't want to.

    If you don't opt in to the program, your courses won't be sold at a discount. The course can only be sold at the price you have listed, or via a coupon code, you yourself create. If you would like to learn more about the promotions program, please head here.

    Hope this helps!

  • CharlesEBrown
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    @Abbie
    , many thanks.

    Where do I apply to become a premium instructor? Is it when I publish my course?

    Once again, many thanks for the help.

  • Abbie
    Abbie Posts: 3,191 researcher rank
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    @CharlesEBrown
    , at the time of pricing your course, you'll be prompted to apply. It's free and usually takes 2 business days to get approved. To learn how to apply, check out this detailed guide here.

  • CharlesEBrown
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    @Abbie
    ..Thank you

    I just looked at the pricing and I saw tiers 1 - 37, but no place to apply for premium. Do I have to wait till my course is actually published? Or can I do it now?

    Thank you for all of your help.

  • Abbie
    Abbie Posts: 3,191 researcher rank
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    Hi @CharlesEBrown
    , in the price & coupons tab, you need to click on here (see below) to complete your premium instructor application.

    premim.png

    If this is not what you're seeing feel free to reach out instructorsupport@udemy.com and the team will gladly investigate further.

  • CharlesEBrown
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    @Abbie
    Thanks. I think I see the problem.

    I published another course about a year ago under Tim Buchalka's umbrella. I think I was signed then as a premium instructor.

    If I am a premium instructor for one course am I automatically a premium instructor for all my courses?

    This is going to be my first solo course.

    Thanks.

  • Abbie
    Abbie Posts: 3,191 researcher rank
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    @CharlesEBrown
    , you've got it right! This process only needs to be completed once per account.

  • CharlesEBrown
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    @Abbie
    ...Many thanks for all of your help. I appreciate it.

    Thank you

    Charles