Udemy Course Marketing #2: Name Your Course to Be Found

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Udemy Course Marketing #2: Name Your Course to Be Found

Udemy provides two methods for students to search for courses:


  • Course Catagory Hierarchy
  • Search Strings

By far, search strings are the more powerful and heavily used of these techniques. This feature is accessed by entering search keywords into the search box at the top of a course listing page and pressing enter.


The ordering of search results is affected by a number of criteria including course sales and reviews. Only Udemy knows the exact algorithm, but simple experiementation divulges two of the big factors in sorting the results:


  • Course Title Keyword Matches
  • Course Subtitle Keywords Matches

Course title having a stronger effect on search result sorting the the subtitle. Getting lots of good reviews to affect search results is covered in another of my posts.


Here’s how to name your course to be found…


2.1 Title and Subtitle Keywords


Udemy orders search results based on the search keywords entered appear in courses titles and subtitles. Here are the rules to follow:


1. Have primary keywords appear once in your title and once in your subtitle (there is no benefit to repeating keywords).
2. Fill subtitle with your primary keywords and then your remaining secondary keywords.
3. Use short connectors to make your title and subtitle close to English sentences.
4. Special characters (e.g. , and /) will be replaced with spaces, to they’re handy to use in place of word “and”, “or” and “through”.
5. Try to use all 60 characters in your title to specify keywords.
6. Try to use all 120 characters in your subtitle to specify keywords.
7. Plurals need not be specified nor “ing” endings.
8. Remove unneeded words and replace connecting words with “:” and “/”


For example:


Intermediate Moho Pro Illustration, Rigging and Animation (57 characters)
Learn Moho Debut/Pro 12 (formerly Anime Studio) 2D illustration, rigging and animation – head turn, particles & more (116 characters)


Primary Keywords:


Moho Pro


Secondary Keywords:


Anime Studio
head turn


Note that shorter titles and subtitles will score better for keyword density but that I prefer to fill these strings to maximize the number of keywords allowable.


2.2 Where to Get Your Keywords


Note that as you type a search string, Udemy prompts you with suggested keyword completions. These are coming from the keyword completion database and represent the keywords that students are most often searching for. Though not the actual sort result database, this is still a pretty accurate look into the search strings you should be specifying in your title and subtitle. Also note that the search strings entered by users is sorted with the most common on top.


Use this method to gather keywords:


1. Type a potential keyword.
2. Make note of top most keyword completions.
3. Keep extending your keyword with completions until you run out.


Initial keywords to use for your niche can also be gathered from Udemy Marketplace Insights (there’s a section of the report on keywords).

In summary:


1. Make title 60 characters long an subtitles 120 characters long.
2. Use primary keywords to create your title and primary/secondary keywords to construct you subtitle.
3. Get initial keywords from Udemy Insights.
4. Expand your keywords by typing them into the search box to access the order list of keyword completions.


Hope this helps,



1 Reply


I enjoyed it a lot!

I think Udemy must add these posts to it's Knowledge base.


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